Foreword Online

Ideas, information and industry news for collegiate retailers



Energize Customers With a Brain Food Sale During Finals

Posted by Lori Reese on 12/5/18 8:30 AM

Studies show that Generation Z — who comprise the bulk of young people entering college now —  have well-informed appetites. These kids were raised on public service messages intended to counter the rise in obesity and diabetes. When Gen Z students are hungry for a snack, they look for nutritious options first. That’s good reason to drive traffic into your store with an easy marketing campaign about the health food you offer, especially as finals approach.

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Crunch Time: 5 Strategies for Managing College Stores During Finals

Posted by Lori Reese on 12/3/18 8:00 AM

If you’ve worked on a campus before, you probably don’t need anyone to tell you when finals are approaching. You know because the term is coming to an end, of course, but you also know because the atmosphere changes. The collective tension-level rises. Students behave strangely: They’re easily triggered, easily confused and sometimes downright rude. It can be a rough time for collegiate retailers and their associates. But it can also be an opportunity to burnish your store’s reputation as a refuge from the academic grind.

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