Social media is a wild beast that we are still learning how to tame. We’ve gained quite a lot of ground in the past few years with understanding how it can be used to reach audiences effectively, but still an important question arises, “How often should I post to social media?” Most professionals will tell you to post consistent, quality content as often as you can. That makes sense, but what does that mean, and how can a campus store prepare and organize a social media schedule? Use this blogpost to create a schedule that will set you on the right path for your digital marketing.
