Foreword Online

Ideas, information and industry news for collegiate retailers



What’s the Deal With Live Streaming?

Posted by Liz Schulte on 6/28/18 5:30 AM

Live streaming is an addiction. It provides glimpses into the lives of others that evoke feelings of sameness between strangers. Last’s year’s top viewed live video was the lady sitting in her car wearing a Chewbacca mask while she laughed. Her video alone had over 160 million views, and she didn’t do anything but share her joy over a child’s toy. Businesses, big and small, have used live videos to give companies a human voice. Nearly every major social media platform now has a way connect with your customers live, but which one is the best?

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The Social Media Balancing Act

Posted by Liz Schulte on 6/26/18 5:30 AM

Balancing social media with all the daily tasks you have often feels impossible. If you tilt one way, you end up falling into the social media blackhole and losing hours of your day when you should have been focusing on work. If you lean the other way, it is easy to neglect a valuable tool for connecting with customers. Life would be so much easier if you knew where and when you should post, but that’s just a dream … or is it?

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A Picture Is Worth a Thousand Words: Social Media and the Smartphone Camera

Posted by Liz Schulte on 6/14/18 5:30 AM

“Brevity is the soul of wit,” the loquacious Polonius famously spouted in Hamlet. This statement, originally fraught with irony, has been increasingly embraced by social media. Blog-like post length wasn’t uncommon on MySpace, Facebook favors shorter statuses but didn’t limit users, Twitter cut people off at 140 characters, and now pictures and videos often speak for themselves. Image dominance is evident not only in post engagement but also in the current race to win users’ smartphone cameras.

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3 Attention-grabbing Social Media Ideas for College Stores

Posted by Kate Seat on 6/8/18 8:39 AM

Many of the stores we work with for our weekly College Store Stories use social media platforms as essential tools in their marketing strategies — and it's easy to see why. With a customer base of avid users and the relatively low investment required to engage online, social media marketing is a great fit for any budget-minded store.

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Under the Influence: Social Media Takeovers

Posted by Liz Schulte on 5/22/18 5:30 AM

A commercial comes on, what do you do? Get up and walk away, fast forward because no one watches live TV anymore, or ignore it while you talk to your family or play on your phone. This is the problem all brands, regardless of size, are running into. How, then, do you reach your target audience in a way that won’t be easily tuned out?

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Snap to It: Three Snapchat Marketing Ideas

Posted by Liz Schulte on 5/17/18 5:30 AM

There is no denying that with the younger generations Snapchat is the place to be. Facebook is something their parents use. Twitter is potentially headed to the proverbial “farm” to be with MySpace. LinkedIn has never had an appeal for students. Snapchat, though, is new, fresh and incriminating content ideally disappears in ten seconds. The temporary nature that makes the platform appealing to students, makes using it for marketing a challenge — but not impossible.

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Twitter Is Dead?

Posted by Liz Schulte on 5/10/18 5:30 AM

As an author, social media is a passion for me. It is the most direct connection I have to my readers. Because of that, I am widely available across many of the platforms and often wax poetic about the good old days of many of the sites. Remember when throwing a sheep at someone on Facebook was a gesture of friendship? Remember when people used to talk on Twitter?

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Do’s and Don’ts of Facebook Marketing for Businesses

Posted by Liz Schulte on 5/7/18 5:30 AM

Many of us have a love-hate relationship with Facebook. It’s easy to use and it seems like everyone is on it, but it has become increasingly difficult for a business to get noticed.

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How to Get the Most Out of Your College Store's Social Media

Posted by Liz Schulte on 3/8/18 5:30 AM

Building a fanbase for your college store on social media isn’t as hard as you think. It boils down to knowing how the platforms work, understanding your audience and offering a variety of content. Once you master these elements, apply consistently. Your posts can experience what I call the web effect — a reach that expands as friends influence each other’s choices. Platform, audience and variety of posts impact your reach and audience influence. Let’s break down how each of these aspects can be utilized to increase the number of students who see your posts.

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How to Refocus Your College Store’s Social Media Presence

Posted by Liz Schulte on 2/15/18 5:30 AM

A new year is a great time to revamp your social media efforts. Maybe you have pages on multiple social media platforms, but are only interacting on one of them. Maybe you have fallen off on your posting consistency or tracking efforts. Now is a good time to hash out a new plan and stop doing what isn’t working.

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