The Pinterest community is active and growing, but how do you turn a site that is known for recipes, fashion and DIY projects into more customers and sales for your bookstore? Today we are going to learn how to turn a pin into a marketing win.
Topics: social media, how to use pinterest, marketing
The Pinterest community is active and growing, but how do you turn a site that is known for recipes, fashion and DIY projects into more customers and sales for your bookstore? Today we are going to learn how to turn a pin into a marketing win.
Topics: social media, instagram, facebook, twitter
Live streaming is an addiction. It provides glimpses into the lives of others that evoke feelings of sameness between strangers. Last’s year’s top viewed live video was the lady sitting in her car wearing a Chewbacca mask while she laughed. Her video alone had over 160 million views, and she didn’t do anything but share her joy over a child’s toy. Businesses, big and small, have used live videos to give companies a human voice. Nearly every major social media platform now has a way connect with your customers live, but which one is the best?
Balancing social media with all the daily tasks you have often feels impossible. If you tilt one way, you end up falling into the social media blackhole and losing hours of your day when you should have been focusing on work. If you lean the other way, it is easy to neglect a valuable tool for connecting with customers. Life would be so much easier if you knew where and when you should post, but that’s just a dream … or is it?
Topics: social media, facebook, snapchat
“Brevity is the soul of wit,” the loquacious Polonius famously spouted in Hamlet. This statement, originally fraught with irony, has been increasingly embraced by social media. Blog-like post length wasn’t uncommon on MySpace, Facebook favors shorter statuses but didn’t limit users, Twitter cut people off at 140 characters, and now pictures and videos often speak for themselves. Image dominance is evident not only in post engagement but also in the current race to win users’ smartphone cameras.
Topics: social media, instagram, influencer marketing
A commercial comes on, what do you do? Get up and walk away, fast forward because no one watches live TV anymore, or ignore it while you talk to your family or play on your phone. This is the problem all brands, regardless of size, are running into. How, then, do you reach your target audience in a way that won’t be easily tuned out?
Topics: social media, snapchat, Bookstore marketing
There is no denying that with the younger generations Snapchat is the place to be. Facebook is something their parents use. Twitter is potentially headed to the proverbial “farm” to be with MySpace. LinkedIn has never had an appeal for students. Snapchat, though, is new, fresh and incriminating content ideally disappears in ten seconds. The temporary nature that makes the platform appealing to students, makes using it for marketing a challenge — but not impossible.
As an author, social media is a passion for me. It is the most direct connection I have to my readers. Because of that, I am widely available across many of the platforms and often wax poetic about the good old days of many of the sites. Remember when throwing a sheep at someone on Facebook was a gesture of friendship? Remember when people used to talk on Twitter?
Topics: social media, facebook, Bookstore marketing
Many of us have a love-hate relationship with Facebook. It’s easy to use and it seems like everyone is on it, but it has become increasingly difficult for a business to get noticed.
Building a fanbase for your college store on social media isn’t as hard as you think. It boils down to knowing how the platforms work, understanding your audience and offering a variety of content. Once you master these elements, apply consistently. Your posts can experience what I call the web effect — a reach that expands as friends influence each other’s choices. Platform, audience and variety of posts impact your reach and audience influence. Let’s break down how each of these aspects can be utilized to increase the number of students who see your posts.
A new year is a great time to revamp your social media efforts. Maybe you have pages on multiple social media platforms, but are only interacting on one of them. Maybe you have fallen off on your posting consistency or tracking efforts. Now is a good time to hash out a new plan and stop doing what isn’t working.
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