Why start the year off with a to-do list that often never gets done?
Let’s be honest. More often than not, resolutions fall apart before the end of the year. We make every effort to get to the gym, eat better or travel more, but by the end of the year, we’re back to where we started.
In the past, it was totally possible to find out exactly what you wanted to learn from your students over Twitter — if they took the time to write out an answer, and if you tracked replies, followed hashtag or got your followers to favorite or retweet corresponding tweets.
If you haven’t heard of it before, Periscope is a new app that uses live streaming video to reach followers anytime, anyplace. All a Periscope user has to do is pull out his or her phone, open the app, and start filming. Their followers will get a notification on their phone saying that User X has just gone live, thereby encouraging them to tune in and see what’s happening.
In a perfect world, every customer interaction would be… well, perfect. Satisfied shoppers would leave your store with a smile, vowing to return soon to purchase more. Then, they’d promptly tweet, like, post and rate their experience on any/all social networks they patronize, encouraging their friends and family members to also visit your store to buy copious amounts of merchandise.
It's March and you know what that means: All over the country, campuses are beginning to empty as students make a beeline for their spring break destinations. No matter where they travel, you can bet that they’ll have their phones in hand — so a great way to keep interaction up is by running some kind of giveaway (like a photo contest) through your store’s social media accounts. This is the third year that the Old Post Bookstore has invited their customers to share spring break pictures featuring Vincennes University gear for a chance to win gift cards to the store.
In an article from CNBC, Director of Social Media Mary Catherine Wellons polled experts from around the social media industry about what they think will social media will look like in 2039, 25 years from now. Check out the excerpt from Wellons' article below, and read her full article here. What do you think social media look like in 25 years?
The ‘90s may have been, like, the coolest decade ever. (You don’t have to convince us; just check out this marketing plan.) And we aren't the only ones flashing back — the Elizabethtown College Store dedicated a whole day last week to celebrating the ‘90s, with special sales, games, prizes and plenty of social media interaction inspired by everything fresh from back in the day.
Want a fun way to welcome incoming freshmen? Why not give them the chance to win great prizes? The staff at the URI Bookstore opened their doors and made the newcomers feel right at home by holding a raffle during Freshman Orientation.
With prizes including an iPad Air, a gift card to the bookstore and free textbooks for the fall semester, both staff and students were excited and engaged. This was a smart way to introduce the incoming students to the store and also kicked off a school year that promises to be chock-full of customer interaction with other targeted promotions and contests scheduled throughout.
Buyback can be a tense time for everyone, so why not switch gears and make it a little more fun? The Blue Colt Bookstore did just that when they decided to offer their students a chance to win one of eight retro-styled bicycles, just for coming in and selling back their textbooks.
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