Foreword Online

Ideas, information and industry news for collegiate retailers



Celebrating Dads

Posted by Kate Seat on 6/12/14 11:00 PM

Whether you owe him your abiding love for baseball, or the fact that you can operate a motor vehicle in a semi-responsible fashion, your dad is undoubtedly a big part of who you are today. This Sunday, if you can, take the opportunity to let him know how much you appreciate everything he’s done for you over the years.

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Swarthmore College Bookstore Redefines “Lab Partners”

Posted by Kate Seat on 5/26/14 11:00 PM

Forget about “Bring Your Daughter to Work Day.” At Swarthmore College Bookstore, every day is “Bring Your Dogs to Work Day.” For the past eight years, Steve Levin, the store’s book manager, has brought his pair of black labs to work with him. The dogs provide stress relief and comfort to students, staff and faculty. They have become a fixture at the store, and one of the most popular attractions for visitors to the campus.

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Edinboro University Campus Bookstore Increases Social Reach by 642%

Posted by Stephanie Kubas on 5/11/14 11:00 PM

Between Facebook, Twitter and Instagram students are constantly snapping photos and, chances are, most of them are “selfies.” Taking advantage of the latest rage, Edinboro University Campus Bookstore hosted a Selfie Spectacular during buyback as a way to gain student attention and bring them into the store.

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Spruce Up Your Spring with This Social Scavenger Hunt

Posted by Stephanie Kubas on 3/1/14 4:30 AM

For many students, the time between spring break and finals seems to drag on — but not at your store! A campus-wide scavenger hunt is just the thing to get students excited about a new season.

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Groundhog Day Activities to Engage Students

Posted by Stephanie Kubas on 1/1/14 4:30 AM

After a long winter break, it can seem like spring break is years away to students. A quirky Groundhog Day promotion is the perfect way to break up the monotony of studying and classes. We’ve created four unique ways to engage your students in-store and on social media. Choose the one that best fits your needs or combine them for extra fun!

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Morehead State Engages Fans with Holiday Elf Promotion

Posted by admin on 12/15/13 10:00 PM

The latest holiday craze is the Elf on the Shelf, a popular new holiday tradition that’s based on a 2005 children's picture book. The story, which explains how Santa Claus knows who is naughty and who is nice, includes a doll and the mischievous elf’s location is supposed to change each day, providing children with the responsibility of locating its current perch.

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Washington and Lee’s University Store Sees Social Media Increase from Halloween Spooktacular

Posted by admin on 10/30/13 11:00 PM

It’s one of the scariest holidays we celebrate, but Halloween can turn out to be a sweet event for college stores who create promotions centered on the yearly event. This year, Washington and Lee University Store decided do just that with a Halloween Spooktacular!

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Easy Ideas for Facebook Engagement

Posted by admin on 10/23/13 11:00 PM

Thinking of creative ways to get your students interacting on Facebook isn't easy. So, we've compiled a list of quick strategies you can implement that others have found successful. Check it out:

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Morehead State University Bookstore Generates Excitement with Unique Competition

Posted by admin on 10/20/13 11:00 PM

When offering promotions, retailers usually focus on how they can draw in the majority of their customers. But, in the case of college stores, that means some students’ interests or activities aren’t often represented. So, this year, Morehead State University Bookstore decided to make an extra effort to focus their attention on the various disciplines within their campus. They recently launched the first in a series of activities aimed at getting involved with departments who may not be marketed to regularly with the Fall 2013 Eagle Face-Off Student Makeup Competition.

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AU Bookstore Lets Students Embark on a Pirate-Themed Adventure

Posted by admin on 9/22/13 11:00 PM

Avast ye mateys! Ye hearties at Auburn University Bookstore have a treasure trove of ideas to share with ye. By hosting a variety of interactive activities in honor of International Talk Like a Pirate Day, students and staff alike had a ruckas!

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