Foreword Online

Ideas, information and industry news for collegiate retailers



Transition to Timelines

Posted by Stephanie Kubas on 4/1/12 5:30 AM

Transition to Timelines

The new Facebook Timeline is here and on March 30, 2012 all brand pages will have to convert to the new layout. To help make your transition a little smoother, we're providing you with some creative Cover Photos that will capture your fans' attention! We've designed these images with your students in mind, integrating the latest trends into each theme! Better yet, we've added promotional posters to go along with each Cover Photo so that you can easily implement an entire campaign for buyback, rush, or any time in between!

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The Secret to Hosting Successful Secret Sales

Posted by admin on 3/13/12 11:00 PM

No advertising is required for you to host a ‘secret sale’ for all your loyal social media followers. Simply designate a slow-traffic time period to provide a specific discount, and then post it to your Facebook or Twitter account. You can make it more fun by requiring a specific action that your fans and followers must complete in-store to take advantage of your promotion. Try posting a password, providing a printable coupon or asking those students to mention Facebook or Twitter during their transaction.

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Connect with Customers Through Pinterest

Posted by admin on 1/16/12 10:00 PM

You’ve probably heard a lot about Pinterest over the last few months. Undoubtedly one of the most popular new social networks, the site is a place to organize and share online images and ideas that you find interesting or inspiring.

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University Book Store Connects With New Students

Posted by admin on 9/19/11 11:00 PM

Incoming students are an all-important demographic for collegiate retailers to capture for future sales. That’s why University Book Store at University of Wisconsin - Madison created a fun way to connect with them during their first weeks on campus.

 
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Social Media Series: University Co-Op Shares the Value of a Question

Posted by admin on 9/14/11 11:00 PM

With a fan base of over 20,000 on Facebook and nearly 2,500 followers on Twitter, The University Co-Op at University of Texas is definitely doing something right! But, how have they generated such a response from students and alumni alike? Put simply: they asked!

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Social Media Series: The Forty-Niner Shops Pursue New Promotions

Posted by admin on 8/28/11 11:00 PM

A social media presence is a must. But simply creating accounts for your store on these sites doesn’t cut it anymore. Each week, we’ll explore a new way your store can enhance their online presence in our Social Media Series to make sure you’re taking full advantage of these interactive outlets.

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The Duck Store Encourages Students to Let Their Personality Shine at Graduation

Posted by admin on 7/4/11 11:00 PM

After noticing a dramatic decrease in attendance at their main commencement ceremony, the University of Oregon recently decided to take another look at their traditional approach and identify room for improvement.

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Social Media Celebration Series:Wichita State University Bookstore Partners with their Students for Success

Posted by admin on 6/29/11 11:00 PM

Today is Social Media Day, a worldwide celebration of the revolution of instant, real-time media. In honor of social media and its influence on the collegiate retail industry, enjoy the last installment of our three-part series of articles focusing on stores that are connecting with their students by using this forum to its fullest!

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Social Media Celebration Series: Weber State University Bookstore's 100th Anniversary Campaign

Posted by admin on 6/27/11 11:00 PM

This Thursday, June 30, is Social Media Day, a worldwide celebration of the revolution of instant, real-time media. In honor of social media and its influence on the collegiate retail industry, we bring you a three-part series of articles focusing on stores that are connecting with their students by using this forum to its fullest.

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Social Media Celebration Series:MSU Bookstore Strengthens School Spirit

Posted by admin on 6/26/11 11:00 PM

This Thursday, June 30, is Social Media Day, a worldwide celebration of the revolution of instant, real-time media. In honor of social media and its influence on the collegiate retail industry, we bring you a three-part series of articles focusing on stores connecting with their students by using this forum to its fullest.

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