Ideas, information and industry news for collegiate retailers

In preparation for the Independent College Bookstore Association (ICBA) 2020 conference, MBS sent out a survey to campus store members asking what they’d like to learn at this year’s conference. The result: a fascinating summary of the challenges and goals of collegiate retail professionals nationwide. Here’s a snapshot of the data.

Customer retention is a problem across college stores. Understanding how students feel about your store is an essential part of identifying the areas that with improvement can help you provide students with a better experience and increase satisfaction. Surveys give your store insight to what students think, their priorities and how you can better help them achieve success. But, how do you create a survey that is measurable, moves you closer to your goals and produces usable information?