Foreword Online

Ideas, information and industry news for collegiate retailers

Survey Results: A Snapshot of Campus Store Goals and Challenges

Posted by Lori Reese on 1/16/20 7:00 AM

In preparation for the Independent College Bookstore Association (ICBA) 2020 conference, MBS sent out a survey to campus store members asking what they’d like to learn at this year’s conference. The result: a fascinating summary of the challenges and goals of collegiate retail professionals nationwide. Here’s a snapshot of the data.

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How to Build an Effective Survey in 5 Easy Steps

Posted by Liz Schulte on 2/20/18 5:30 AM

Customer retention is a problem across college stores. Understanding how students feel about your store is an essential part of identifying the areas that with improvement can help you provide students with a better experience and increase satisfaction. Surveys give your store insight to what students think, their priorities and how you can better help them achieve success. But, how do you create a survey that is measurable, moves you closer to your goals and produces usable information?

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We're #typeformforever, Are You?

Posted by Dean Asher on 9/28/16 8:18 AM

Surveys are an important tool in the college store's toolbox. They let us gauge customer satisfaction, help our students feel like they're being heard and give us valuable insight to what we're doing that's working, and what we could change.

So why not make your surveys easier to build, and better looking?

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Take a Break from Rush with Our Super Short Survey

Posted by Dean Asher on 9/4/15 12:00 AM

It's the busiest time of year. Why not take a break, if only for 2 minutes or less?

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4 Ways to Make Your Next Survey Count

Posted by Dean Asher on 6/11/15 12:00 AM

Surveys are an important tool in many bookstores' toolbox. They provide direct feedback and an opportunity for your customers to be honest with you about your services and what they want.

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What Did You Think of Bookstores without Barriers?

Posted by Dean Asher on 11/19/14 8:22 AM

Did you see our recent webinar series? Did you NOT see it? What did you think?

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How to Receive the Rare Gift of Feedback

Posted by admin on 4/2/14 11:00 PM

The world of retail is becoming more competitive each and every day. In order to gain more sales and satisfy your customers, you first need to know what it is they want. It's impossible to offer a better experience without knowing what your students think about the way you're doing things now. You might be surprised what you learn, too. The best part is, it's as easy as asking.

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The Golden Rules for Providing Successful Customer Service

Posted by admin on 1/7/14 10:00 PM

The following excerpt is from the article Ten Golden Rules for Providing Successful Customer Service, with our own suggestions added in. Read the full article for more ideas on how to better serve your students.

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Marymount University Enlists Students as "Mystery Shoppers"

Posted by Stephanie Kubas on 12/9/12 10:00 PM

The following article was written by Kevin Kiley for and offers a great example of your store and/or campus can improve upon customer service by enlisting the help of students.

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Give Your Customers What They Really Want

Posted by admin on 3/28/12 11:00 PM
The following article, 4 Simple Ways to Find Out What Your Customers Really Think, was written by , CEO/President of GrowBiz Media, for the AMEX Open Forum. View the article here.

It turns out there’s a really simple way to cement customer loyalty—ask them what they think. In a recent survey from Cint, 62 percent of consumers say they would be more likely to purchase a brand’s product if the company asked for their opinions. And more than half say they’d be more loyal to the brand as a result.

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