Foreword Online

Ideas, information and industry news for collegiate retailers



Dean Asher

About Dean Asher

Dean Asher is a former copywriter with MBS. Though he no longer writes for us, he is still proud of having helped this blog continue to evolve as an industry-leading resource of news and original content.

Recent articles by Dean Asher

Centralia College Drives Facebook Engagement with Guessing Contest

Posted by Dean Asher on 1/24/16 11:00 PM

When bookstore employees stare at the miniature mountains of rental returns piling up in their store room at the end of each term, it's often a daunting feeling.

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Campus Marketplaces: Beating 'em by Joining 'em

Posted by Dean Asher on 1/13/16 10:00 PM

We've all been there. You hear rumblings about a new website or service advertising itself on your campus as the latest, best and only student-oriented, free marketplace for selling books, apparel and other items directly to other local students.

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UVU Heats up Buyback Marketing with Hot Cocoa

Posted by Dean Asher on 12/13/15 11:00 PM

As students study hard, juggle multiple finals and term papers and make travel arrangements for the winter break, it can be difficult for bookstores to make sure their buyback marketing is being heard.

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2015 in Review: Our Top Store Stories

Posted by Dean Asher on 12/8/15 11:00 PM

As we wind down the year, we wanted to celebrate the content that keeps our subscribers coming back for more. Here are the top 10 store stories we published from 2015, in case you missed them or just want to check them out again!

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What’s Your New Year’s Anti-Resolution?

Posted by Dean Asher on 12/1/15 2:36 PM

Why start the year off with a to-do list that often never gets done?

Let’s be honest. More often than not, resolutions fall apart before the end of the year. We make every effort to get to the gym, eat better or travel more, but by the end of the year, we’re back to where we started.

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How Twitter Makes It Easy to Pick Your Students' Brains

Posted by Dean Asher on 11/17/15 11:00 PM

In the past, it was totally possible to find out exactly what you wanted to learn from your students over Twitter — if they took the time to write out an answer, and if you tracked replies, followed hashtag or got your followers to favorite or retweet corresponding tweets.

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What We Have in Common with the Kansas City Royals

Posted by Dean Asher on 11/4/15 2:57 AM

Last weekend, the Kansas City Royals made history by beating the New York Mets in Game 5 to score their second World Series win in four appearances. First and foremost, we wish the team a big congrats from down Interstate 70!

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SDSU Open Late for Halo Launch Party

Posted by Dean Asher on 11/1/15 11:00 PM

From 11 p.m. to 2 a.m., most store workers are hopefully in bed fast asleep. The folks at SDSU Bookstore were keeping the action going late October 26, hosting more than 80 gamers for a Halo 5 launch party and raffle.

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Join Us in Recognition of Our Longtime Employees

Posted by Dean Asher on 10/21/15 8:55 AM

MBS didn't become the premier textbook wholesaler and college store systems provider overnight, and it definitely didn't get there without lots of help.

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(Pumpkin) Spice Up your Store this Autumn with a Fall Fest

Posted by Dean Asher on 10/1/15 1:32 PM

Nights are getting longer. Cobwebs and candy corn adorn offices everywhere. Campus smells like crisp leaves and that telltale chill in the air, (depending on where you are in the country, of course.) Autumn is among us.

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