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Ideas, information and industry news for collegiate retailers



Joe Clarkin

About Joe Clarkin

Joe Clarkin is a former copywriter at MBS. When he’s not working or studying, you’re most likely to find him reading a book or watching a game.

Recent articles by Joe Clarkin

Questions to Ask Before Creating Your Next Social Media Account

Posted by Joe Clarkin on 6/7/16 4:00 AM

There are so many social media platforms out there that it can be tempting to want to get your store on every single one of them and get yourself out there in as many different ways as possible. But sometimes less is more.

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6 Dream Upgrades for Modern College Stores

Posted by Joe Clarkin on 6/6/16 4:00 AM

Have you ever thought about what you'd include in your store if you could buy and install whatever you'd like? Maybe you'd start with a security upgrade, or perhaps you'd want a brand new POS - it's up to you! If you haven't, check out this list and see if there's anything you might want to add to that wish list of yours.

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Social Scavenger Hunt

Posted by Joe Clarkin on 5/31/16 10:24 AM

Creating fun ways for students to interact with your store early on in their college experience is crucial to your long-term success. If you can establish a positive relationship from the jump, then you very well may have earned a loyal customer for the next four years, if not even further.

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Surefire Ways to Promote Yourself on Social Media

Posted by Joe Clarkin on 5/26/16 11:00 PM

There are so many different social media platforms that it feels like it should be easy to get your stuff out there and have people follow on almost immediately, but that's not usually the case. Because these platforms differ in varying ways, they each require a slightly different strategy in order to be used successfully.

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Why Shopping Offline is More Appealing Than Some People Think

Posted by Joe Clarkin on 5/24/16 11:00 PM

The rise of online retailers has swiftly changed the way brick-and-mortar stores operate. Not only do you have to worry about the store across the street, but these days you have to worry about retailers from all over the globe providing their goods and services through the convenience of the web. Now, reevaluating old marketing methods and finding creative new ways to bring customers into your building is crucial to the success of a college store in this web-infused market.

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A Beginner's Guide to Facebook Live

Posted by Joe Clarkin on 5/23/16 11:00 PM

Facebook remains the most popular social network in the world and the number one place for stores like yours to connect with customers outside of your brick-and-mortar location. One new feature they've recently rolled out is Facebook Live, which, much like Periscope, allows you to stream live video to reach your customers in real-time. If you're looking for a new way to get your message out there, Facebook Live is a great new thing to try.

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How to Make Sure Your Social Media Accounts Stay Secure

Posted by Joe Clarkin on 5/16/16 11:00 PM

This being the internet, security is always something you want to keep in mind whether you're browsing alone or your handling an important web-based task as part of your job. You may not think of social media as an aspect of the internet you need to worry about securing, but it's a crucial part of the business for most college stores, and you would be wise to make it remains unharmed.

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Millennials Might Like Email More Than You Think

Posted by Joe Clarkin on 5/12/16 11:00 PM

When it first came on the scene, email was like Facebook, Twitter and all the other social networks rolled into one - it was people's only way of communicating via the web. But in the many years since, it's popularity and usage has declined as these other, more feature-rich methods have blown up. This has led some people to decry email as something younger generations - namely millennials - are not interested in.

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Drive Traffic to Your Store and Incentivize Students to Put Their Phones Down with Pocket Points

Posted by Joe Clarkin on 5/10/16 11:00 PM

We all recognize that smartphone usage is nearly ubiquitous across the country. The total number of owners is expected to surpass 200 million in the United States, and 2 billion worldwide in 2016. Those statistics, of course, encompass people of all ages and backgrounds – when you start to segment those users by shared traits, the numbers can seem even more overwhelming.

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Improve Your Social Media Presence in Less Than 60 Minutes

Posted by Joe Clarkin on 5/9/16 11:00 PM

Some people think about ways to maximize their social media accounts and say to themselves some variation of "Ugh - that's going to take so long." That may be true in some cases - it's hard to get 10,000 followers quickly unless you're one of those weirdos that pay for it. But there are some simple steps you can take to make sure your social media presence is as robust as it can be while you're working on some of those big-picture goals. At Buffer's blog, author Ash Read has published a post entitled "15 Surefire Ways to Boost Your Social Media Marketing in Under an Hour." We've taken a portion of Ash's story and excerpted it below, but we encourage you to head over to Buffer and see all the easy ways you can provide a boost to your social media.

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