Foreword Online

Ideas, information and industry news for collegiate retailers

Kate Seat

About Kate Seat

Kate Seat is a former copywriter at MBS. When away from work, she’s either creating one-of-a-kind art dolls, reading or watching way too much tv with her husband, daughter and an irritable chinchilla named Klaus.

Recent articles by Kate Seat

Rush Survival [Infographic]

Posted by Kate Seat on 7/30/15 12:00 AM

Are you counting down the days yet? Rush will be here before you know it, so make sure you're prepared!

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University Book Store Welcomes Nick Offerman, Sans ‘Stache

Posted by Kate Seat on 7/12/15 11:00 PM

When Nick Offerman came to the University Book Store at the University of Wisconsin-Madison last month to promote his new book, his fans were excited, to say the least. “We told everyone they could pick up their tickets at 7:30 the morning of the reading, but we had people waiting long before that,” Marketing Supervisor Erin Lambert said. “The first row was filled up with hardcore fans from about 9 a.m. onward, even though the reading didn’t start till 12.”

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Second U. Store Will Open in $42 Million Complex

Posted by Kate Seat on 6/21/15 11:00 PM

This fall, the students at the University of Central Missouri will have an entirely new shopping experience. On August 10, the University Store’s second location will open in The Crossing, a $42 million mixed-use facility just one block away from the current store, just north of the football stadium.

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Welcome New Students

Posted by Kate Seat on 5/18/15 8:38 AM
We've selected some of our favorite new student-centered marketing plans. Check them all out, now in one convenient location:
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The UD Bookstore Turns Buyback into a Main Event

Posted by Kate Seat on 5/11/15 12:00 AM

It’s no secret that the end of the semester is a stressful time for students. To help them make it through successfully, the University of Dayton Bookstore has had a long-standing tradition of offering free massages to their customers during buyback. This year, the staff at the UD Bookstore took this a step further, transforming their buyback and rental return into the "Main Event.”

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Have Fun this Summer with an Awkward Photo Contest

Posted by Kate Seat on 5/1/15 8:29 AM

Remember when it was easy to hide embarrassing photos? All you had to do was burn a handful of yearbooks and no one was the wiser about your Beanie Baby obsession or just how often you sported that awful trucker hat. These days, it seems like everything is fair game as all those old pictures are given new life on the Internet. Sharing awkward photos has become a popular trend over the last few years, inspiring blogs, books and car commercials (not to mention a multitude of both sincere and snarky recreations).

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Buyback Survival Guide

Posted by Kate Seat on 4/30/15 8:34 AM

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Student Workers Are the Heart of UC Davis Stores

Posted by Kate Seat on 4/19/15 11:07 PM

How many student workers do you employ in your store? At UC Davis Stores, they comprise a large part of the staff overall, with about 200 student workers to 40 full-time employees. Every department has students in supervisory or lead roles, and according to Director Jason Lorgan, they’re even the ones in charge on weekends.

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Show 'em Why to Buy at the Bookstore

Posted by Kate Seat on 4/7/15 11:00 PM

You go out of your way to make sure that you give your customers a wide range of affordable merchandise — including providing a variety of ways to buy the course materials they need.

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In UMBC Bookstore Twitter Contests, Everyone Wins

Posted by Kate Seat on 3/29/15 11:00 PM
Are you active on Twitter? Whether you tweet several times a day or are just getting started, many stores out there could take a lesson from the efforts of the UMBC Bookstore. There’s always something happening on their Facebook page and Twitter feed, thanks in large part to Erin McGonigle, the store’s marketing and online sales coordinator.
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