Foreword Online

Ideas, information and industry news for collegiate retailers



How Can You Create Faculty Evangelists?

Posted by Lori Reese on 11/5/18 8:50 AM

Good faculty relations are critical to collegiate retail success. Of course, you need cooperation from educators when it comes to adoptions, but, far beyond that, faculty evangelists can boost your store’s campus profile and its bottom line. In marketing-speak, an evangelist is someone who spreads enthusiastic word-of-mouth about your store and services — and they do it for free.

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Virtually Confused: How to Talk Digital With Faculty

Posted by Lori Reese on 4/10/18 5:30 AM

When faculty adopt low-cost digital options like inclusive access or alternative content, it serves the bookstore. Even if it doesn’t boost overall revenues, students are more likely to purchase the lower-priced texts on time. When students have required materials, their grades improve, retention increases and administrators more readily recognize the campus store’s fundamental place in the academic community. There’s only one problem: too many faculty members aren’t aware of digital options. That places the onus on bookstore associates to educate teachers.

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Winning Faculty Allies in the Struggle for Affordable Course Material Solutions

Posted by Lori Reese on 1/22/18 5:30 AM

Want to know how and why faculty treat textbooks the way they do? According to our report, “Winning Faculty Allies in the Struggle for Affordable Course Material Solutions,” many teachers are emperors of their classrooms: They select their books with a keen interest in maintaining academic freedom — and they don’t expect input from others. Find how faculty choices affect the cost of education and how you can help the administration win allies in the effort to reduce course material costs in this exclusive report.

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