Foreword Online

Ideas, information and industry news for collegiate retailers



Why Are Course Material Adoption Deadlines So Early

Posted by Liz Schulte on 6/12/23 7:30 AM

As you know, getting on-time course material adoptions is very important for college stores. However, it is also a topic where faculty and stores might not see eye to eye. Faculty often ask why adoption deadlines are so early. Here are five reasons you can share with faculty about why faculty adoptions deadlines are important.

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Pennsylvania College of Technology Bookstore Perfects Faculty Communication

Posted by Liz Schulte on 11/8/21 9:00 AM

The most important aspect of getting on-time adoptions is a stellar faculty communication plan. Recently, we sat down with Pennsylvania College of Technology’s Textbook Manager Kim Ergott to discuss how her store works with faculty to ensure on-time adoptions and lower student costs.

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How Peninsula College Bookstore Ensures Early Textbook Adoptions

Posted by Liz Schulte on 12/7/20 7:00 AM

Early adoptions can help stores lower costs and increase the buyback value on readopted textbooks for students. So, how can the college store encourage more on-time adoptions? Peninsula College Bookstore has the answer: work with the deans.

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Create Evangelists With a Temp-Friendly Teacher Appreciation Sale

Posted by Lori Reese on 10/23/19 8:00 AM

Adjunct and part-time faculty make great evangelists for a campus store, because they are responsible for much of the undergraduate teaching on U.S. campuses. A temp-friendly faculty sale event is a fun way to win loyal customers and increase your campus profile.

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The Top 3 Questions You Must Answer Before Emailing Faculty

Posted by Lori Reese on 7/31/19 8:00 AM

Your campus store's business health, adoption rate and value to students depend on increased faculty engagement. For that reason, you must be strategic about writing campus store emails to faculty. It’s essential to invest time and energy in developing an interconnected set of emails that increase engagement. If effective, a powerful message entices readers to open your emails and do what you ask them to do.

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The Duck Store on Faculty Communication: It's "100% About Students"

Posted by Alex Lyons on 7/24/19 8:00 AM

When you’re planning how you’ll reach faculty, it’s essential to start with a question: What do faculty really need to know?

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Communicating With Faculty About Early Adoptions

Posted by Liz Schulte on 10/15/18 5:30 AM

As spring rolls in, course material adoptions come back to the forefront of concerns. Finding ways to communicate the importance of early adoptions to faculty can be a challenge. Are you doing enough? Are you doing too much? Students, faculty and college stores benefit from working together. Finding that happy medium where the faculty is informed enough to understand the importance to the student and the store, but does not feel harassed about the subject requires finesse. Here are four best practices when building professional relationships that will create a lasting rapport.

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Virtually Confused: How to Talk Digital With Faculty

Posted by Lori Reese on 4/10/18 5:30 AM

When faculty adopt low-cost digital options like inclusive access or alternative content, it serves the bookstore. Even if it doesn’t boost overall revenues, students are more likely to purchase the lower-priced texts on time. When students have required materials, their grades improve, retention increases and administrators more readily recognize the campus store’s fundamental place in the academic community. There’s only one problem: too many faculty members aren’t aware of digital options. That places the onus on bookstore associates to educate teachers.

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Building a Communication Strategy

Posted by Liz Schulte on 2/13/18 5:30 AM

We communicate all day, every day, in various ways: through speaking, email, text message, social media or simple gestures. However, all communication is not the same. Emails can often be read with an unintended tone. A sentence that seem clear to the writer might confuse the reader. These miscommunications can negatively impact your store’s intended message. That’s why developing a strong communication strategy is important.

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