Faculty play an influential role in how students purchase their course materials. By regularly communicating your store’s value, you can help faculty understand why directing students to the bookstore is one of the best ways to support student success.
On‑time faculty adoptions directly shape the student and store experience. Whether adoptions come in early, on schedule, late, or change unexpectedly, they influence everything from affordability and inventory availability to store workflow and student success. That’s why a strong, consistent communication strategy with faculty is essential.
Campus store and faculty want to do what’s best for students. Despite the shared goal, there are often challenges when it comes to course material adoptions. Both groups are busy, each face their own deadlines and the store’s timeline for faculty adoptions may not always match with faculty’s preferred timeline. Strengthen your campus store’s faculty communication to improve student affordability and options.
The campus store knows the importance of early adoptions and why adoption deadlines matter to the store and the students. It’s critical to start and continue conversations with faculty about the benefits of selecting course materials for the next term on-time.
As you know, getting on-time course material adoptions is very important for college stores. However, it is also a topic where faculty and stores might not see eye to eye. Faculty often ask why adoption deadlines are so early. Here are five reasons you can share with faculty about why faculty adoptions deadlines are important.
The most important aspect of getting on-time adoptions is a stellar faculty communication plan. Recently, we sat down with Pennsylvania College of Technology’s Textbook Manager Kim Ergott to discuss how her store works with faculty to ensure on-time adoptions and lower student costs.
Contact our editorial team to set up an interview or to contribute a guest post.
Customer Service
800-325-0530
cserv@mbsbooks.com
Order Processing
800-325-0577
As MBS’ signature publication, Foreword is dedicated to offering daily industry insight and cutting-edge news that keep college retailers ahead of the curve. Follow us on social media. Contact us with ideas and feedback. Subscribe for regular updates.
© 2026 MBS. All rights reserved.