Foreword Online | college store promotions (3)

WOU Bookstore Connects with Fans through Dr. Who Event

Posted by admin on 11/17/13 10:00 PM

You never know what will strike a chord with your students, so sometimes the best place to start is with your staff. In fact, that’s what Western Oregon University Bookstore did with their most recent promotion. Web Specialist and Head Cashier Mara Hoaglin was sharing her interests with coworkers one day, and was surprised to learn that her manager was also a big fan of the British TV show, Doctor Who. The store’s gift buyer quickly chimed in with the fact that she had access to Dr. Who merchandise, and the idea snowballed from there.

Washington and Lee’s University Store Sees Social Media Increase from Halloween Spooktacular

Posted by admin on 10/30/13 11:00 PM

It’s one of the scariest holidays we celebrate, but Halloween can turn out to be a sweet event for college stores who create promotions centered on the yearly event. This year, Washington and Lee University Store decided do just that with a Halloween Spooktacular!

Morehead State University Bookstore Generates Excitement with Unique Competition

Posted by admin on 10/20/13 11:00 PM

When offering promotions, retailers usually focus on how they can draw in the majority of their customers. But, in the case of college stores, that means some students’ interests or activities aren’t often represented. So, this year, Morehead State University Bookstore decided to make an extra effort to focus their attention on the various disciplines within their campus. They recently launched the first in a series of activities aimed at getting involved with departments who may not be marketed to regularly with the Fall 2013 Eagle Face-Off Student Makeup Competition.

AU Bookstore Lets Students Embark on a Pirate-Themed Adventure

Posted by admin on 9/22/13 11:00 PM

Avast ye mateys! Ye hearties at Auburn University Bookstore have a treasure trove of ideas to share with ye. By hosting a variety of interactive activities in honor of International Talk Like a Pirate Day, students and staff alike had a ruckas!

CSULB Bookstore Connects with Students Through Instagram

Posted by admin on 7/14/13 11:00 PM

The old saying “a picture is worth a thousand words” has never held more truth. With the advent of photo-sharing applications such as SnapChat and Instagram, the way people communicate is beginning to shift. On a daily basis, thousands use a simple picture to tell a story of the day’s events or to share a specific feeling.

Holy Cross Bookstore Discovers the Secret to Successful Promotions on Their Campus

Posted by admin on 6/9/13 11:00 PM

Promotional items can be a very effective way to get your customers excited about an event or offering. But, in order to have an impact, you need to take a few things into consideration. The key, according to Dave McKenna, director of Holy Cross Bookstore, is finding out what products your audience really wants.

Kutztown's Frozen Beach Bash Gives Students a Sunny Perspective of the Store

Posted by Stephanie Kubas on 3/24/13 11:00 PM

After textbook rush, the winter months can be slow a time of year for college stores. So, Kutztown University Student Bookstore decided to create an event that would brighten students’ day and bring them into the store.

Dixie State University Campus Store Plays Cupid with a Cutest Couple Contest

Posted by Stephanie Kubas on 3/17/13 11:00 PM

Creating a social media page is simple enough, but getting your customers to engage with it can be no easy task. That’s why Dixie State University Campus Store continually looks for new ways to cross promote their social platforms and get students excited about interacting with them.

Kirkwood Community College Bookstore Makes Buyback a Sweet Experience

Posted by Stephanie Kubas on 3/10/13 11:00 PM

Kevin Ault, manager of Kirkwood Community College Bookstore, may be new to the world of collegiate retail, but this buyback season, he brought some of his previous retail experience to the store with the goal of creating a buzz on campus.

College Stores Show Love to Students with Fun Valentine's Day Promotions

Posted by Stephanie Kubas on 2/19/13 10:00 PM

Valentine's Day is all about honoring those we care about, so many college stores took the opportunity to thank their loyal customers with fun events, interactive promotions, and even big sales. Take a look at how a few stores celebrated the occasion and the results they received:

Ideas, information and industry news for collegiate retailers

Articles tagged "College-store-promotions"

WOU Bookstore Connects with Fans through Dr. Who Event

Washington and Lee’s University Store Sees Social Media Increase from Halloween Spooktacular

Morehead State University Bookstore Generates Excitement with Unique Competition

AU Bookstore Lets Students Embark on a Pirate-Themed Adventure

CSULB Bookstore Connects with Students Through Instagram

Holy Cross Bookstore Discovers the Secret to Successful Promotions on Their Campus

Kutztown's Frozen Beach Bash Gives Students a Sunny Perspective of the Store

Dixie State University Campus Store Plays Cupid with a Cutest Couple Contest

Kirkwood Community College Bookstore Makes Buyback a Sweet Experience

College Stores Show Love to Students with Fun Valentine's Day Promotions

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