Foreword Online

Ideas, information and industry news for collegiate retailers

How Pikachu Can Help Your Store Earn More Sales

Posted by Dean Asher on 7/14/16 5:00 AM

Nintendo's latest app has taken the world by storm. If you haven't heard, Pokemon Go is an augmented reality geolocation app, where users can use their mobile device's camera to wander around their campuses and communities in search of popular Pokemon characters hidden throughout the world at various parks, streets, businesses and landmarks.

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The Book Mark Has Big Hit with Candy Bouquets

Posted by Kate Seat on 2/28/16 11:00 PM

What do you do when you find yourself with an overabundance of a certain product? In most cases, you can either just send the surplus back or decide to get creative and find a way to make it work to your store’s advantage. That’s exactly the situation the staff at The Book Mark found themselves in, when they accidentally ordered over 300 candy bars from one of their vendors.

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14 Bookstore Moments During the Most Wonderful Time of the Year

Posted by Kate Seat on 11/22/15 11:00 PM
Most college stores will be able to relate to these 14 events that just happen to happen when it's time to haul out the holly.
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Riverland CC Bookstores Offer 3 Chances to Win the Window

Posted by Kate Seat on 8/9/15 11:00 PM

While there’s usually an event planned for buyback at Riverland Community College’s three bookstore locations, that’s not always the case with the beginning of the semester. This year, Bookstore Buyer Carissa Drake decided to mix things up a bit.

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Three Questions to Ask Yourself When Hosting a Promotion

Posted by Dean Asher on 5/26/15 3:37 AM

Sales, giveaways and other promos can be a great way to get more traffic into your store and even turn one-time shoppers into longtime customers. However, it's not always as simple as just picking the right product or coming up with a catchy tagline.

Theresa Wabler by way of RetailCustomerExperience gives us some great pointers to check off to ensure your promotion is a positive customer experience. You can read her full list here.

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In UMBC Bookstore Twitter Contests, Everyone Wins

Posted by Kate Seat on 3/29/15 11:00 PM
Are you active on Twitter? Whether you tweet several times a day or are just getting started, many stores out there could take a lesson from the efforts of the UMBC Bookstore. There’s always something happening on their Facebook page and Twitter feed, thanks in large part to Erin McGonigle, the store’s marketing and online sales coordinator.
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Easy Ways For Your Store to Use Pinterest

Posted by Kate Seat on 3/5/15 10:00 PM

Want to start pinning for your store, but don't know where to start? Business News Daily has walk-throughs for many social media platforms, including a comprehensive one for Pinterest by Brittney Helmrich. For this excerpt, we selected a few tips to highlight how other college stores are using Pinterest right now. Take a peek at the following examples and then be sure to check out Helmrich's very thorough guide.

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The WSU Bookstore Shows Their Students Some Love

Posted by Kate Seat on 2/8/15 10:00 PM

It’s pretty clear: love is definitely in the air at college stores all over the country. With less than a week to go before Valentine’s Day, suggestions for romantic gifts, requests for “meet cute” anecdotes and holiday sales are filling up our newsfeed on a regular basis. This year it seems like more stores than ever are actively using Facebook to promote their efforts — like the WSU Bookstore, with their “14 Days of Valentines Giveaway.”

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UVU Bookstore Surprises Student with Free Textbooks

Posted by Kate Seat on 1/18/15 10:00 PM

Long lines. Frantic Students. Rush can be a hectic time for everyone, on both sides of the bookstore counter. For many students, the combination of a new semester beginning, finding all of the right books and then having to buy them makes it an especially stressful time. This year, the staff at the UVU Bookstore found a clever way to allay some of that stress for their customers, and gave one lucky student a big surprise.

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3 Offbeat Marketing Tactics to Try

Posted by Kate Seat on 11/6/14 10:00 PM

Competition, both online and locally. Limited advertising and marketing budgets. Short attention spans. These are just a few of the challenges many college stores face. So how do you overcome them and make sure that your store stays on your students' radar, without spending a fortune?

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