Foreword Online | MBS Monthly Marketing Plans (4)

Swap and Shop at Your Campus Store

Posted by Kate Seat on 2/1/16 10:57 AM

Whether you’d like to clear out some inventory or showcase new products, hosting a “Swap & Shop” event is a great way to get your customers to come in and see what you have to offer. And it couldn’t be easier: all they have to do to receive a discount on new apparel is bring in their old, gently-worn school gear. They’ll love the opportunity to refresh their wardrobe (just in time for spring), clean out their closets and — because you’re combining the event with a donation drive for a local charity — participate in a great cause!

Engaging Students with 'Snappy Hour'

Posted by Kate Seat on 1/1/16 4:22 PM

With 100 million daily users, Snapchat is an app that’s already found a devoted audience among millennials. What’s the appeal?

Snaps only last for 10 seconds
Snaps are all about the visual
Snaps can only be seen by your followers

Though these only scratch the surface of what makes the app so popular, they’re a great place to start to explain how Snapchat can be an invaluable tool to increase engagement from your customers, move some merchandise and put a fresh spin on the old flash sale.

What’s Your New Year’s Anti-Resolution?

Posted by Dean Asher on 12/1/15 2:36 PM

Why start the year off with a to-do list that often never gets done?

Let’s be honest. More often than not, resolutions fall apart before the end of the year. We make every effort to get to the gym, eat better or travel more, but by the end of the year, we’re back to where we started.

'Up' Sales Using [Down,] Periscope!

Posted by Joe Clarkin on 11/1/15 1:07 PM

If you haven’t heard of it before, Periscope is a new app that uses live streaming video to reach followers anytime, anyplace. All a Periscope user has to do is pull out his or her phone, open the app, and start filming. Their followers will get a notification on their phone saying that User X has just gone live, thereby encouraging them to tune in and see what’s happening.

(Pumpkin) Spice Up your Store this Autumn with a Fall Fest

Posted by Dean Asher on 10/1/15 1:32 PM

Nights are getting longer. Cobwebs and candy corn adorn offices everywhere. Campus smells like crisp leaves and that telltale chill in the air, (depending on where you are in the country, of course.) Autumn is among us.

Rock the Vote with Campus Debates & Forums

Posted by Dean Asher on 9/1/15 12:00 AM

You might have realized by now that your students are an opinionated crowd, and one that loves a good opportunity to share their thoughts and opinions with their peers. And with debates and general election talk being in the news so frequently, now is a great time to get your students involved by encouraging them to rock the vote in some fun bookstore-related elections, polls and debates.

Laugh Off Bookstore Misconceptions by Reading Mean Tweets

Posted by Kate Seat on 8/1/15 12:00 AM

In a perfect world, every customer interaction would be… well, perfect. Satisfied shoppers would leave your store with a smile, vowing to return soon to purchase more. Then, they’d promptly tweet, like, post and rate their experience on any/all social networks they patronize, encouraging their friends and family members to also visit your store to buy copious amounts of merchandise.

Spread the Word on Student Savings

Posted by Joe Clarkin on 7/1/15 10:37 AM

You and your staff know all the ways you try to provide cost-savings in the bookstore. But do your students or the campus? Probably not. Maybe they have some vague idea, but rare is the student that is fully aware of all the ways you help them save and has not bought into the myth that college bookstores are wildly overpriced. So with that in mind, we want you to get out there and educate them; show them what they don’t know!

Future Fan in Training

Posted by Joe Clarkin on 6/1/15 9:22 AM

Creating fans for life is something every store would love to do. It provides an enthusiasm and continued support that lasts longer than four to six years, and it can help bolster enrollment numbers in the future.

Welcome New Students

Posted by Kate Seat on 5/18/15 8:38 AM

We've selected some of our favorite new student-centered marketing plans. Check them all out, now in one convenient location:

Ideas, information and industry news for collegiate retailers

Articles tagged "Mbs-monthly-marketing-plans"

Swap and Shop at Your Campus Store

Engaging Students with 'Snappy Hour'

What’s Your New Year’s Anti-Resolution?

'Up' Sales Using [Down,] Periscope!

(Pumpkin) Spice Up your Store this Autumn with a Fall Fest

Rock the Vote with Campus Debates & Forums

Laugh Off Bookstore Misconceptions by Reading Mean Tweets

Spread the Word on Student Savings

Future Fan in Training

Welcome New Students

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