Foreword Online

Ideas, information and industry news for collegiate retailers



The More Things Change: How College Retail Hasn't Changed, Even When It Has

Posted by Dean Asher on 11/23/16 12:19 PM

The college retail industry has changed significantly in the last few years. With the rise in big-box online retailers and shifts in technology, everything from marketing and advertising to inventory management and the title procurement process has evolved over the past decade. But that doesn't mean everything is different.

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See How Easy Retail Can Be [eBook]

Posted by Dean Asher on 10/28/16 12:19 PM

You work in a complicated industry, but it doesn't have to be any harder than necessary. Just take it from the UU Bookstore.

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Quick Tools to Step Up Your GIF Game

Posted by Dean Asher on 10/13/16 10:31 AM

Young web users tend not to waste words when a good GIF or meme will do. Brands should be careful not to overdo it and avoid sounding like they're trying too hard to seem cool, but they can be a good way for your store to make a quick, fun post or announcement on your website or social media.

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inSite's Best Kept Secret: The Power of Price Comparison

Posted by Dean Asher on 10/10/16 5:00 AM

College-age shoppers are price conscious. And we mean really price conscious.

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6 Dream Upgrades for Modern College Stores

Posted by Joe Clarkin on 6/6/16 4:00 AM

Have you ever thought about what you'd include in your store if you could buy and install whatever you'd like? Maybe you'd start with a security upgrade, or perhaps you'd want a brand new POS - it's up to you! If you haven't, check out this list and see if there's anything you might want to add to that wish list of yours. Check out our list

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De Anza, Foothill College Directors Reminisce About Decades in Books

Posted by Dean Asher on 4/25/16 12:00 AM

In their combined 40+ years of experience, De Azna College Bookstore Director Kelly Swanson and Foothill College Bookstore Director Romy Paule have seen a lot of change in the industry.

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MBS: The Story So Far [Video]

Posted by Dean Asher on 3/29/16 11:30 PM

Today, MBS is known across North America as a leading wholesaler and systems developer for college stores. But did you know that before we had hundreds of thousands of titles on hand in a 350,000-square-foot warehouse, there was a time when we were just two full-time employees in an old grocery store?

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6 Tools Your College Store Absolutely Needs to Use [Download]

Posted by Joe Clarkin on 3/11/16 10:05 AM

Your store needs to be innovative, diligent in reaching out to customers and as keen at studying the market as your competitors if you want to thrive.

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4 Ways to Combat Showrooming in Your Store

Posted by Joe Clarkin on 2/21/16 10:00 PM

Showrooming isn’t going anywhere. It’s become a staple of the in-person shopping experience, and retail stores across the country are working hard to prevent their customers from walking in their doors, checking out their products, and leaving before purchasing that same product online.

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How Technology Helps You Organize Your Store

Posted by Joe Clarkin on 10/6/15 11:00 PM

Technology and the internet are a part of everyday life for collegiate retail stores. Today, concerns for those stores include focusing on things like increasing sales through the store website or securely organizing their data or inventory in a digital format.

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