Foreword Online

Ideas, information and industry news for collegiate retailers



Lori Reese

About Lori Reese

Lori Reese is a writer and an educator with 20 years of experience in higher education teaching.

Recent articles by Lori Reese

How Do Course Materials Affect Student Equity?

Posted by Lori Reese on 5/29/19 6:00 AM

As universities work to become more inclusive, they are turning to new methods of course material selection and delivery. The goal: reduce costs and increase student preparedness. Industry innovations are growing in popularity — like print OER, courseware and inclusive access, which incorporates textbook charges into tuition.

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Ignite Student Success With a Finals Fuel Sale Event

Posted by Lori Reese on 5/15/19 8:00 AM

Collegiate retailers know that performing well on a chemistry final depends on many factors, including whether you’ve eaten well. As students prepare for finals this season, remind them your store is an excellent place to find healthy food that fuels academic achievement. Host a Finals Fuel Sale Event, highlighting the snacks and convenience foods your store offers that nurture the whole student — body, heart and mind.

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Retailers That Empower Student Success

Posted by Lori Reese on 4/24/19 5:30 AM

Everyone on campus has a stake in student achievement — including retailers. College advisers, tutors and faculty should focus on excellence, of course. But it’s easy to overlook how non-academic settings like the college bookstore might facilitate retention and graduation. A strong collegiate retailer does more than sell textbooks and supplies. It functions as a full-fledged student service.

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How to Sell More Textbooks: Part 2

Posted by Lori Reese on 2/4/19 8:00 AM

Learning is a student’s foremost job on campus, and education doesn’t stop the moment a student steps foot in your store. There is certainly no need to question a student’s choice of logo-wear, snack food, technology or other general merchandise. But you can help students avoid the poor decision to forgo a course material purchase.

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The Digital Text Classroom: Part 1

Posted by Lori Reese on 1/23/19 8:00 AM

Welcome to the first of a four-part series about working with digital texts in the classroom. Our goal is to offer our collegiate retail readers insight that will empower your discussions with faculty and administrators about affordable course material options.  We will present the pros and cons of digital texts in a way that allows you to answer questions about how the format affects student engagement and success — and faculty workload.

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How to Sell More Textbooks: Part 1

Posted by Lori Reese on 1/16/19 8:00 AM

In a perfect world, college students would be eager to discover what’s inside their required textbooks. They would know that the money they spent on course materials in your store was an investment in themselves — and in their future — with an invaluable pay-off. But this is not the case. Students often express hatred for course materials or any form of required reading. If they didn’t, the popular Best American Nonrequired Reading anthology series would have no audience, and collegiate retailers wouldn’t have to worry as much about textbook sales.

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How Can Collegiate Retailers Attract Last-Minute Shoppers?

Posted by Lori Reese on 12/12/18 10:00 AM

If this year’s holiday shopping season is anything like last year’s, many Americans will wait until the eleventh hour to buy gifts — students included. About half of us were done with our shopping last season by December 20, according to a survey by the National Retail Foundation. The report estimated that 126 million consumers, 53 percent, would wait until Super Saturday, the weekend before Christmas, to finish up their shopping.

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Energize Customers With a Brain Food Sale During Finals

Posted by Lori Reese on 12/5/18 8:30 AM

Studies show that Generation Z — who comprise the bulk of young people entering college now —  have well-informed appetites. These kids were raised on public service messages intended to counter the rise in obesity and diabetes. When Gen Z students are hungry for a snack, they look for nutritious options first. That’s good reason to drive traffic into your store with an easy marketing campaign about the health food you offer, especially as finals approach.

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Crunch Time: 5 Strategies for Managing College Stores During Finals

Posted by Lori Reese on 12/3/18 8:00 AM

If you’ve worked on a campus before, you probably don’t need anyone to tell you when finals are approaching. You know because the term is coming to an end, of course, but you also know because the atmosphere changes. The collective tension-level rises. Students behave strangely: They’re easily triggered, easily confused and sometimes downright rude. It can be a rough time for collegiate retailers and their associates. But it can also be an opportunity to burnish your store’s reputation as a refuge from the academic grind.

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3 Easy Ways to Drive Foot Traffic

Posted by Lori Reese on 11/28/18 5:30 AM

College stores need to establish bonds with customers. Show them you’re interested in helping students save money and succeed. Find creative ways to generate foot traffic.

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