What can your campus store do to increase market share and expand its retail reach? The simple answer is to increase traffic both in-store and online — but how? We have collected some simple ways you can elevate your store with shoppers and drive more traffic.
MBS is proud to take part in this year’s ICBA conference. Director of Field Marketing Jerry Lynch, Associate Director of Field Marketing Elizabeth Taylor, Systems Sales Manager Rick Curtis and Territory Manager Julie Wood will be there representing MBS and would love to speak with you during the PRIMEtime meetings.
Rush can bring a lot of students through your store, but what keeps them coming back week after week? We have compiled some ideas to help you give students a reason to visit the store regularly and keep sales rolling throughout the term.
Topics: buyback, textbook buyback, campus store events
An in-person buyback makes it hard for college stores to ensure both student and employee safety, but the Delta College Bookstore at San Joaquin Delta College came up with an ingenious plan that not only ensured everyone’s health and safety, but also made quarantining books simple. We recently sat down with Michael Williams, Auxiliary Services Operations Supervisor, to discuss how their buyback and rental return was set up and what made it a success.
Navarro College Bookstore Director, Terri Mitchell, has a saying that reflects her commitment to students: “When you invest in students, you’re investing in the future.”
Navarro Community College Bookstore Director, Terri Mitchell, knows how to host a successful campus event. Her bookstore organizes celebrations that promote the school, raise scholarship funds, bring prospective students to campus and foster deep ties with the college’s Texas community. This year, she co-led a talk about campus store events at the MEGA conference in Reno, Nevada, called “Food for Thought: What is your store worth to your campus and community?” It focused on creative ways to demonstrate your store’s value. Ms. Mitchell and her co-leader earned a standing ovation.
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