Drawing students to your store for buyback is step one. Step two can be even trickier: Ensuring customers leave feeling happy with the cash they get for their books.
Topics: buyback, Bookstore marketing
Drawing students to your store for buyback is step one. Step two can be even trickier: Ensuring customers leave feeling happy with the cash they get for their books.
Topics: Higher Ed, buyback, bookstores
It’s no secret students aren’t thrilled with the amount they receive back on textbooks in comparison to what they spend at the beginning of the semester. More services pop up online that promise better buyback rates every year. With increasing competition, make sure your store doesn’t fall behind on promoting this spring’s buyback with these six ideas on how to increase student traffic.
Topics: buyback, Marketing to Students, Bookstore marketing
Buyback will be here before you know it. Do you have plan? How will you get the word out to students about where and when they can sell back their books? Do you have an incentive for them to choose your store rather than the competition? If these questions have filled you with anxiety, have no fear. We have gathered some easily-implemented ideas your store can use to ensure your buyback is a success.
Topics: buyback, MBS Systems inSite, Marketing to Students
The end of the semester is a busy time for college stores. Finding time to promote buyback and balance the rest of your responsibilities is a challenge. There are only so many hours in a day and so many directions you can be pulled. That’s why it is important to find easy-to-use solutions that save time, inform students and streamline your diverse duties. MBS Systems inSite offers an easy way for students to receive a personalized, automated buyback reminder that tells them the value of their book.
Topics: buyback, cost savings, Bookstore marketing
When Googling “the rising cost of education,” more than 63 million articles are available for our reading pleasure. We don’t have the time to comb through articles and whitepapers trying to determine the socio-economic and political root causes. Regardless, the rising costs of education can be attributed to two factors:
Topics: buyback, Marketing to Students
Your campus buyback also isn't your students' only option anymore. Peer-to-peer sales have become increasingly more common through Amazon, Craigslist or even among one another on campus. To ensure you're getting the traffic you need to have the lower-cost, used options students seek first, you need to make sure your buys are as successful as possible. Here's how stores are doing it nationwide:
Topics: buyback, college store stories
On average, there's not a lot of churn among college retail administrators. If you're subscribed to Foreword and reading this blog, odds are you've been in your position for a few years — and each buyback isn't exactly your first rodeo. But whether you've done two or two dozen, it pays to get a fresh perspective. Having started in June, MBS Supply Chain Analyst Stephanie Webber is fairly new to the textbook industry in general — and she got to work her first buyback ever just a few weeks later, when she volunteered to work the University of Missouri-Columbia's summer session buy. Keep reading after the jump to see what she learned about the process, and how it relates to what she does for MBS and its partner institutions every day.
Topics: buyback, college store stories
As students study hard, juggle multiple finals and term papers and make travel arrangements for the winter break, it can be difficult for bookstores to make sure their buyback marketing is being heard.
Topics: buyback, college store stories
Oklahoma State University Store is offering students a guaranteed buyback value on select titles this term. The pilot program has already seen an increase in sales for a number of titles.
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