Topics: buyback, college store stories, bookstore events
It’s no secret that the end of the semester is a stressful time for students. To help them make it through successfully, the University of Dayton Bookstore has had a long-standing tradition of offering free massages to their customers during buyback. This year, the staff at the UD Bookstore took this a step further, transforming their buyback and rental return into the "Main Event.”
Topics: buyback, retail management, college store stories
Topics: buyback, MBS Monthly Marketing Plans
Students look forward to buyback all semester. Not only do they have the opportunity to get some cash by selling their books back, but buyback also symbolizes that summer vacation is right around the corner. So take advantage of their excitement by making this your biggest event of the year and the greatest buyback ever. Basically, turn your buyback into a (organized) circus!
Topics: buyback, college store stories, fundraising
The stereotypical student might be out for every penny they can get during buyback. Lincoln Land Community College is not full of stereotypical students.
Topics: buyback, MBS Monthly Marketing Plans
The rise of the smartphone has brought along a lot of new trends for people around the world. In addition to allowing people to have nearly all of the world’s information sitting in their pockets, iPhones and similar devices have led to the popularity of selfies (a term that you can now find in the dictionary!)
Topics: buyback, social media, college store stories, bookstore events
Between Facebook, Twitter and Instagram students are constantly snapping photos and, chances are, most of them are “selfies.” Taking advantage of the latest rage, Edinboro University Campus Bookstore hosted a Selfie Spectacular during buyback as a way to gain student attention and bring them into the store.
Topics: buyback, MBS Monthly Marketing Plans
Topics: buyback, MBS Marketing, college store stories
Students typically have a negative perception of their college bookstore, especially during buyback. So, anything you can do to enhance your image and drive traffic to this important event is essential to your success. Last semester, Emily Phillips, director of campus retail operations at Coker College Bookstore, found a way to accomplish both of these key tasks.
One of the best things about this close-knit industry is the willingness of college stores to band together; to share ideas in the interest of helping others succeed. In fact, that’s the very concept that Foreword Online was founded upon.
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