Topics: buyback, MBS Monthly Marketing Plans
The rise of the smartphone has brought along a lot of new trends for people around the world. In addition to allowing people to have nearly all of the world’s information sitting in their pockets, iPhones and similar devices have led to the popularity of selfies (a term that you can now find in the dictionary!)
Topics: buyback, social media, college store stories, bookstore events
Between Facebook, Twitter and Instagram students are constantly snapping photos and, chances are, most of them are “selfies.” Taking advantage of the latest rage, Edinboro University Campus Bookstore hosted a Selfie Spectacular during buyback as a way to gain student attention and bring them into the store.
Topics: buyback, MBS Monthly Marketing Plans
Topics: buyback, MBS Marketing, college store stories
Students typically have a negative perception of their college bookstore, especially during buyback. So, anything you can do to enhance your image and drive traffic to this important event is essential to your success. Last semester, Emily Phillips, director of campus retail operations at Coker College Bookstore, found a way to accomplish both of these key tasks.
One of the best things about this close-knit industry is the willingness of college stores to band together; to share ideas in the interest of helping others succeed. In fact, that’s the very concept that Foreword Online was founded upon.
Topics: buyback, textbook rental, college store stories, MBS Rental
We all know that price is essential to winning student business. And, convenience is the key to keeping it. In order to gain continued sales from any customer, you have to ensure that your store’s processes are simple and seamless for both your staff and your students; which is exactly why Stacy Elofir, director of University Store at Towson University, decided to create an after-hours drop off option for rental returns.
Promotional items can be a very effective way to get your customers excited about an event or offering. But, in order to have an impact, you need to take a few things into consideration. The key, according to Dave McKenna, director of Holy Cross Bookstore, is finding out what products your audience really wants.
Topics: buyback, college store stories
Typically, when one thinks of change, big, significant differences come to mind. But, sometimes, small steps can be just as effective. That was certainly the case at Washington and Lee's University Store, during the winter buyback.
Kevin Ault, manager of Kirkwood Community College Bookstore, may be new to the world of collegiate retail, but this buyback season, he brought some of his previous retail experience to the store with the goal of creating a buzz on campus.
Topics: buyback, textbook rush, college store stories
We all know textbook rush and buyback get a bad rap with students. With this understanding, Bloomsburg University Store is continually looking for new and creative ways to change perception during these events. For example, after attending a CAMEX five years ago, the store decided to implement one of the ideas that had been suggested by a colleague; they installed a camera to broadcast a live feed of the line during rush.
Contact our editorial team to set up an interview or to contribute a guest post.
Customer Service
800-325-0530
cserv@mbsbooks.com
Order Processing
800-325-0577
As MBS’ signature publication, Foreword Online is dedicated to offering daily industry insight and cutting-edge news that keep college retailers ahead of the curve. Follow us on social media. Contact us with ideas and feedback. Subscribe for regular updates.
© MBS. All rights reserved.
