Foreword Online

Ideas, information and industry news for collegiate retailers



The 3 Big Secrets to Early Adoption Success

Posted by Lori Reese on 2/27/18 5:30 AM

Persuading faculty to turn in adoptions early can be like trying to turn the Titanic. It often seems like academics exist in a world apart from administrators and retailers. In a way, they do: Many see their work as a last refuge for higher ideals within capitalist society. They take pride in how little they think about things like business and money. So, how can a humble retailer hope to catch their attention?

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Why Now? The Adoption Answers You Need for Faculty

Posted by Lori Reese on 2/7/18 5:30 AM

It’s a distraction, an onerous bit of red tape or just an abstract requirement that seems out-of-step with classroom reality: Your earnest early-adoption request ends up deleted, routed to junk mail or ignored because faculty don’t understand why you’re sending requests out so early.  If you want teachers to cooperate with the college store schedule, it’s critical to anticipate their questions, understand confusion and offer succinct, concrete answers.

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Winning Faculty Allies in the Struggle for Affordable Course Material Solutions

Posted by Lori Reese on 1/22/18 5:30 AM

Want to know how and why faculty treat textbooks the way they do? According to our report, “Winning Faculty Allies in the Struggle for Affordable Course Material Solutions,” many teachers are emperors of their classrooms: They select their books with a keen interest in maintaining academic freedom — and they don’t expect input from others. Find how faculty choices affect the cost of education and how you can help the administration win allies in the effort to reduce course material costs in this exclusive report.

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5 Ways You Need to Ensure Your Committees Are Vibrant and Productive

Posted by Lori Reese on 1/11/18 5:30 AM

Are your committees truly committees? Are they environments that draw on dynamic discussion and teamwork to resolve tenacious institutional problems? Or are they dominated by a single talker, and undone by the glaze in other members’ eyes as they fidget and not-so-inconspicuously check the time. Are they vibrant fonts of creativity or cesspools of politics, gossip and dissent-for-its-own-sake? Most importantly, are they generating buy-in for new initiatives, or are they simply an academic ritual — a proforma waste of time?

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Best Adoption Communication Articles 2017

Posted by Lori Reese on 1/9/18 5:30 AM

Finding ways to reach faculty about early adoptions is a perennial concern for college retailers. Faculty are often unaware that timely textbook choices do more than increase efficiency. They ultimately help students save money and receive more for their books at buyback. Because translating the nuances of the textbook industry to faculty in a way they understand is an ongoing challenge, we’ve compiled our top five most-read adoption communication articles from 2017.  Explore what you might have missed or bookmark this page as a reference.

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UNM Bookstore Ditches Traditional Margins, Adds Price Comparison and Sees Big Boost in Unit Sales

Posted by Dean Asher on 7/24/17 5:30 AM

University of New Mexico Bookstore Director Carrie Mitchell jokes that sometimes she thinks her state is a little behind the curve of textbook trends. When sales started to stagnate and decline for stores nationwide five or six years ago, as students flocked toward perceived better deals online, the UNM Bookstore remained steady.

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Adoptions – Communication Leads to Savings and Student Success

Posted by Jason Smallheer on 3/29/17 5:30 AM

Without proper course materials available on the first day of class the chances of student success are reduced, faculty is unable to teach a course in line with administrative goals, and student and faculty retention become a challenge.

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Tips From the Field: Communication Between College Stores and Faculty Leads to Success

Posted by Jason Smallheer on 12/7/16 5:35 AM

A common theme shared among college store personnel is the desire to have more communication between faculty and the store staff. Benefits to the faculty include students prepared with the proper course materials on time, and to the store, having the materials readily available in several cost-saving formats and options.

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Greetings from the Flagler College Bookstore: How One Store's Email Can Improve Faculty Relations Quickly

Posted by Dean Asher on 9/7/16 8:41 AM

To ensure students have the materials they need to be most successful in hand by the start of their classes, faculty and bookstores need to work together. Unfortunately, misconceptions and communication issues can — and frequently do — disrupt this important relationship.

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Quick Tips for Stronger Faculty Relationships [Download]

Posted by Kate Seat on 7/18/16 7:00 AM

Whether they know it or not, the faculty members at your school play a crucial role in the success of your business. By implementing a few savvy strategies, you can encourage helpful feedback, establish a routine of prompt adoptions and inspire devoted on-campus ambassadors.

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