Look around any college campus and you’ll see them everywhere: cell phones. Your students don’t leave home without them and use them constantly, making them the perfect resource for reaching your target audience.
Look around any college campus and you’ll see them everywhere: cell phones. Your students don’t leave home without them and use them constantly, making them the perfect resource for reaching your target audience.
Receiving all your faculty adoptions on time is no easy task. That’s why the LSC Store decided to find a new way to educate faculty on the process, in hopes that an enhanced understanding would simplify the store’s effort.
After the city finished a major reconstruction on much of the street outside their location, The Duck Store at University of Oregon wanted to find a unique way to celebrate the changes. A mobile scavenger hunt, they decided, was the perfect solution! By combining text messaging with QR codes, Flock the Block offered the store the chance to host an interactive event unlike any other on the campus!
Incoming students are an all-important demographic for collegiate retailers to capture for future sales. That’s why University Book Store at University of Wisconsin - Madison created a fun way to connect with them during their first weeks on campus.
With a fan base of over 20,000 on Facebook and nearly 2,500 followers on Twitter, The University Co-Op at University of Texas is definitely doing something right! But, how have they generated such a response from students and alumni alike? Put simply: they asked!
Every semester, students receive a letter grade measuring their progress and success in various classes. Stacy Elofir, director of University Store at Towson University, believes college stores should be no exception.
Topics: mbs direct, retail technology, Marketing to Students
In order to succeed in the competitive college store industry today, you need to not only have the necessary tools, but also the knowledge of how to use them. Just like your student customers, you should be continually learning.
Today is Social Media Day, a worldwide celebration of the revolution of instant, real-time media. In honor of social media and its influence on the collegiate retail industry, enjoy the last installment of our three-part series of articles focusing on stores that are connecting with their students by using this forum to its fullest!
A social media presence is a must. But simply creating accounts for your store on these sites doesn’t cut it anymore. Each week, we’ll explore a new way your store can enhance their online presence in our Social Media Series to make sure you’re taking full advantage of these interactive outlets.
As e-commerce and social media continue to grow, one thing is clear: your customers want instant access to the information they’re looking for more than ever before. So it’s no surprise that Quick Response, or QR, codes, are quickly catching on and becoming a popular retail trend in 2011.
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