College stores are always looking for new ways to connect with their students. For TCTC Campus Store, inspiration is often found in popular culture. For example, their latest initiative, Fall Frenzy, brings customers into the store for a series of in-store events that are based on current trends and correspond to each day of the week. Best of all, it cost very little to implement!
With the evolution of digital technology, society has become entranced by screens. From cell phones to computers, tablets to TVs, they have literally invaded every aspect of daily life. This shift has undoubtedly affected the way consumers shop and, as a result, the way retailers advertise.
Promotional items can be a very effective way to get your customers excited about an event or offering. But, in order to have an impact, you need to take a few things into consideration. The key, according to Dave McKenna, director of Holy Cross Bookstore, is finding out what products your audience really wants.
As community service projects, we can "adopt" a classroom and we can "adopt" a highway. At this time of year, faculty at Western Illinois University "adopt" textbooks, and now they can gain departmental scholarships in the process through an initiative established by the University Bookstore.
Creating a social media page is simple enough, but getting your customers to engage with it can be no easy task. That’s why Dixie State University Campus Store continually looks for new ways to cross promote their social platforms and get students excited about interacting with them.
Kevin Ault, manager of Kirkwood Community College Bookstore, may be new to the world of collegiate retail, but this buyback season, he brought some of his previous retail experience to the store with the goal of creating a buzz on campus.
Because National Student Day is celebrated in October, Tri-County Technical College Campus Store chooses a charity to support each year during this time. In the past, the store has collected pet food for a local animal shelter as well as diapers and wipes for a nearby non-profit organization. While trying to decide what they should do this year, Kelli Harrison, assistant manager, came across MBS’ Monthly Marketing plans.
Moving to a college campus is an experience that will not soon be forgotten, especially by family members taking their student away to school for the first time. Help make this transitional time less stressful by offering resources and assistance to freshmen and their families.
Between rogue buyers and online retailers, students have options when it comes to selling their books. So, this month, we devised a marketing plan that will help you save market share by offering students an extra incentive to shop with you first!
Boosting your Facebook fan count is usually no easy task. But, with our newest Marketing Plan, you can watch the numbers climb while you sit back and relax!
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