Two years ago, the Duck Store at University of Oregon received an unwelcome surprise; they realized a competitor had rented table space directly across the street from their store in an attempt to buy students’ books.
Two years ago, the Duck Store at University of Oregon received an unwelcome surprise; they realized a competitor had rented table space directly across the street from their store in an attempt to buy students’ books.
Although a rental program had long been in place at Three Rivers College Bookstore, Bob Jansen, director, decided that it could use a little updating. With the goal of becoming the most profitable college store in the nation as a percentage of sales with one of the lowest textbook costs, he wanted to expand the store’s program. Recognizing the difficulties of doing so on an outdated system, however, Jansen first went in search of a serialized rental program that could be more effectively managed.
The new Facebook Timeline is here and on March 30, 2012 all brand pages will have to convert to the new layout. To help make your transition a little smoother, we're providing you with some creative Cover Photos that will capture your fans' attention! We've designed these images with your students in mind, integrating the latest trends into each theme! Better yet, we've added promotional posters to go along with each Cover Photo so that you can easily implement an entire campaign for buyback, rush, or any time in between!
With upfront savings on their minds, students across the country are demanding textbook rental. But, many college stores are hesitant to offer the option because of the extra labor and financial risk involved. Wichita State University Bookstore, who has offered rental for the past three semesters, was definitely no exception.
No advertising is required for you to host a ‘secret sale’ for all your loyal social media followers. Simply designate a slow-traffic time period to provide a specific discount, and then post it to your Facebook or Twitter account. You can make it more fun by requiring a specific action that your fans and followers must complete in-store to take advantage of your promotion. Try posting a password, providing a printable coupon or asking those students to mention Facebook or Twitter during their transaction.
The time for graduation and finals is near. Many seniors will be making some of their last purchases at their college store for caps, gowns and any supplies they may need to make it through their last exams. Now is the time to reach out to them so they will remain loyal customers as alumni.
Only see most of your students when they buy and sell back books each semester? Increase the likelihood of additional visits by offering Buyback Bucks!
Between rogue buyers and online retailers, students have options when it comes to selling their books. So, this month, we devised a marketing plan that will help you save market share by offering students an extra incentive to shop with you first!
For years, Holy Cross Bookstore’s buyback was a breeze. Students came in, sold their books, and the store generated the quantities of titles that they needed for future semesters. So in 2009, when they suddenly noticed a decline in their buy, they knew something had changed.
Just as online retailers have threatened many stores’ rush sales, so too have rogue buyers begun invading campuses during buyback. The most proactive industry leaders, however, understand that just because these buyback predators arrive, doesn’t mean that they have to stay and have started fighting back!
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