Between rogue buyers and online retailers, students have options when it comes to selling their books. So, this month, we devised a marketing plan that will help you save market share by offering students an extra incentive to shop with you first!
Between rogue buyers and online retailers, students have options when it comes to selling their books. So, this month, we devised a marketing plan that will help you save market share by offering students an extra incentive to shop with you first!
For years, Holy Cross Bookstore’s buyback was a breeze. Students came in, sold their books, and the store generated the quantities of titles that they needed for future semesters. So in 2009, when they suddenly noticed a decline in their buy, they knew something had changed.
Just as online retailers have threatened many stores’ rush sales, so too have rogue buyers begun invading campuses during buyback. The most proactive industry leaders, however, understand that just because these buyback predators arrive, doesn’t mean that they have to stay and have started fighting back!
Interact with your students even while they're away from campus and gain lots of new social media fans with a Spring Break Photo Contest. All students have to do is snap a photo in their school gear and submit it to your store for a chance to win great prizes. Just follow our step-by-step instructions below!
Boosting your Facebook fan count is usually no easy task. But, with our newest Marketing Plan, you can watch the numbers climb while you sit back and relax!
Dedicated to offering affordable course materials, Kutztown University Student Bookstore gives away free textbooks each semester. But, to keep it fun for students, they find a new way to present this benefit every so often.
You’ve probably heard a lot about Pinterest over the last few months. Undoubtedly one of the most popular new social networks, the site is a place to organize and share online images and ideas that you find interesting or inspiring.
Located just north of downtown Seattle, University Book Store at the University of Washington is a college store that knows its books. Unlike many others in the industry, however, their course material sales make up a relatively small percentage of their gross sales. That’s because the UW Book Store has established a general book department that engages UW students, faculty and staff as well as customers from surrounding communities.
Our monthly marketing plans are designed to give you timely new ideas for generating interaction with your student customers. So, this month, we're bringing you 3 fun promotional ideas you can implement in honor of Valentine's Day!
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