It's time for the next Monthly Marketing Plan, and this one is sure to keep students connected to your store all summer long! We've created a T-shirt Design Contest that can be implemented in just 7 easy steps and we're here to help you along the way! In fact, we've created all of the marketing materials you'll need to get students excited about the opportunity, including everything from a Facebook Cover Photo to a customizable poster template.
Nowadays, competition in the textbook industry is steep. That’s why University Store at Murray State University wanted to find a way to both increase their textbook purchases and reward those who were shopping with them. So, in the fall of 2011, the store decided to offer an incentive to those students who took advantage of their prepackage program.
Columbia, Missouri, where MBS' main facility resides, was named the number one hardest-working town in America, according to a recent study from PARADE magazine and Total Cereals.
Our goal is to be a resource to your store at any time or location that you may need. That’s why we ensure that our products and services are available to you in a variety of formats. Did you know, for instance, that if you are a TA2online or GM2online user with new HTML access, most of your back office applications can be accessed and run from your iPad?
With the cost of textbooks rising, Forty-Niner Shops’ at California State University – Long Beach decided that they wanted to do even more to help ease the burden on students. Beginning in 2009, the store created a new event, Bowling for Books, to generate additional textbook scholarships for their students. The fundraiser was the idea of the store’s general manager Don Penrod, who had been a part of a similar event at St. Louis Community College four years prior.
One year ago today, Foreword Online posted its first article and it's been nothing short of an exciting experience ever since! We've had the opportunity to feature hundreds of colleges stores across the country and share their unique ideas and experiences with others along the way! We've also posted countless industry-related articles as well as created 10 Monthly Marketing Plans, too.
Two years ago, the Duck Store at University of Oregon received an unwelcome surprise; they realized a competitor had rented table space directly across the street from their store in an attempt to buy students’ books.
Although a rental program had long been in place at Three Rivers College Bookstore, Bob Jansen, director, decided that it could use a little updating. With the goal of becoming the most profitable college store in the nation as a percentage of sales with one of the lowest textbook costs, he wanted to expand the store’s program. Recognizing the difficulties of doing so on an outdated system, however, Jansen first went in search of a serialized rental program that could be more effectively managed.
The new Facebook Timeline is here and on March 30, 2012 all brand pages will have to convert to the new layout. To help make your transition a little smoother, we're providing you with some creative Cover Photos that will capture your fans' attention! We've designed these images with your students in mind, integrating the latest trends into each theme! Better yet, we've added promotional posters to go along with each Cover Photo so that you can easily implement an entire campaign for buyback, rush, or any time in between!
With upfront savings on their minds, students across the country are demanding textbook rental. But, many college stores are hesitant to offer the option because of the extra labor and financial risk involved. Wichita State University Bookstore, who has offered rental for the past three semesters, was definitely no exception.
As MBS’ signature publication, Foreword Online is dedicated to offering daily industry insight and cutting-edge news that keep college retailers ahead of the curve. Follow us on social media. Contact us with ideas and feedback. Subscribe for regular updates.
