Foreword Online

Ideas, information and industry news for collegiate retailers



Spring Break Photo Contest

Posted by Stephanie Kubas on 2/1/12 5:00 AM

Spring Break Photo Contest

Interact with your students even while they're away from campus and gain lots of new social media fans with a Spring Break Photo Contest. All students have to do is snap a photo in their school gear and submit it to your store for a chance to win great prizes. Just follow our step-by-step instructions below!

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February Marketing Plan - Announced!

Posted by admin on 1/31/12 10:00 PM

Boosting your Facebook fan count is usually no easy task. But, with our newest Marketing Plan, you can watch the numbers climb while you sit back and relax!

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Kutztown University Student Bookstore Enhances Their Image with New Rush Promotion

Posted by admin on 1/29/12 10:00 PM

Dedicated to offering affordable course materials, Kutztown University Student Bookstore gives away free textbooks each semester. But, to keep it fun for students, they find a new way to present this benefit every so often.

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Connect with Customers Through Pinterest

Posted by admin on 1/16/12 10:00 PM

You’ve probably heard a lot about Pinterest over the last few months. Undoubtedly one of the most popular new social networks, the site is a place to organize and share online images and ideas that you find interesting or inspiring.

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UW Bookstore Explains Their Tricks of the Trade Book Business

Posted by admin on 1/9/12 10:00 PM

Located just north of downtown Seattle, University Book Store at the University of Washington is a college store that knows its books. Unlike many others in the industry, however, their course material sales make up a relatively small percentage of their gross sales. That’s because the UW Book Store has established a general book department that engages UW students, faculty and staff as well as customers from surrounding communities.

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January Marketing Plan Announced!

Posted by admin on 1/4/12 10:00 PM

MBS Foreword Online - Monthly Marketing Plan - January 2012Our monthly marketing plans are designed to give you timely new ideas for generating interaction with your student customers. So, this month, we're bringing you 3 fun promotional ideas you can implement in honor of Valentine's Day!

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Spread the Love

Posted by Stephanie Kubas on 1/1/12 3:30 AM

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College Stores Build Excitement for Their Competing Teams in Rose Bowl!

Posted by admin on 12/29/11 10:00 PM

Nicknamed ‘The Granddaddy of Them All’, the Rose Bowl is the oldest bowl game and arguably the most popular, ranking as the highest attended college football bowl game since 1945. Played on January 2 this year, it will be home to a sold-out stadium of over 64,000 enthusiastic attendees.

 
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Morehead State University Bookstore Increases Sales and Fun with Fashion Show

Posted by admin on 12/27/11 10:00 PM

There are lots of events that bring large amounts of people to your campus. But, how do you direct that traffic to your store? For Morehead State University Bookstore, the answer to that question is fashion!

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Deck Our Wall Photo Contest: Winners Announced!

Posted by admin on 12/22/11 10:00 PM

Over the past three weeks, we've had a blast watching stores compete in the Deck Our Wall Photo Contest, and it's safe to say we were more than impressed with the outcome! To participate, stores simply had to submit their most spirited photo and then try to accrue the most votes.

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