In an effort to increase attendance at his store’s Graduation Fair, Clint Aase, director of Bronco Bookstore at California State Polytechnic University, Pomona, began to think of new ways to advertise the event to students.
In an effort to increase attendance at his store’s Graduation Fair, Clint Aase, director of Bronco Bookstore at California State Polytechnic University, Pomona, began to think of new ways to advertise the event to students.
After attending a CAMEX session devoted to helping stores better their buyback, Mines Bookstore decided it was time to try something different. Rather than implement the standard posters they had used in the past, they opted for a more personal approach.
Finals are just a few weeks away and students will be heading home shortly. Stay connected with them over the summer months by hosting a T-shirt Design Contest!
It's time for the next Monthly Marketing Plan, and this one is sure to keep students connected to your store all summer long! We've created a T-shirt Design Contest that can be implemented in just 7 easy steps and we're here to help you along the way! In fact, we've created all of the marketing materials you'll need to get students excited about the opportunity, including everything from a Facebook Cover Photo to a customizable poster template.
Nowadays, competition in the textbook industry is steep. That’s why University Store at Murray State University wanted to find a way to both increase their textbook purchases and reward those who were shopping with them. So, in the fall of 2011, the store decided to offer an incentive to those students who took advantage of their prepackage program.
Columbia, Missouri, where MBS' main facility resides, was named the number one hardest-working town in America, according to a recent study from PARADE magazine and Total Cereals.
Our goal is to be a resource to your store at any time or location that you may need. That’s why we ensure that our products and services are available to you in a variety of formats. Did you know, for instance, that if you are a TA2online or GM2online user with new HTML access, most of your back office applications can be accessed and run from your iPad?
With the cost of textbooks rising, Forty-Niner Shops’ at California State University – Long Beach decided that they wanted to do even more to help ease the burden on students. Beginning in 2009, the store created a new event, Bowling for Books, to generate additional textbook scholarships for their students. The fundraiser was the idea of the store’s general manager Don Penrod, who had been a part of a similar event at St. Louis Community College four years prior.
One year ago today, Foreword Online posted its first article and it's been nothing short of an exciting experience ever since! We've had the opportunity to feature hundreds of colleges stores across the country and share their unique ideas and experiences with others along the way! We've also posted countless industry-related articles as well as created 10 Monthly Marketing Plans, too.
Two years ago, the Duck Store at University of Oregon received an unwelcome surprise; they realized a competitor had rented table space directly across the street from their store in an attempt to buy students’ books.
As MBS’ signature publication, Foreword Online is dedicated to offering daily industry insight and cutting-edge news that keep college retailers ahead of the curve. Follow us on social media. Contact us with ideas and feedback. Subscribe for regular updates.
