Topics: Marketing to Students, college bookstore
Panola College Store Director Rebecca Courtney has a proven retail strategy: She listens and learns. She wants to ensure the college store serves as what she calls “a one-stop shop” for the 2,500 students at the Carthage, Texas community college. It offers everything from textbooks and pens to cappuccinos and keychains, but Courtney hasn’t stopped there. She maintains an ongoing dialog with customers that keeps her informed about students’ wishes.
Topics: MBS Systems Forums
Journey to MBS Systems Training 2017 Fall Forums. Join us on your choice of dates: Oct. 3-5 or Oct. 31-Nov. 2. Courses are free.
Colleges face changes in the educational landscape daily. However, the current storm of revenue losses, student stressors and negative public perception has thrust many into uncharted territories. What are the issues facing today’s administration and how do they affect the college store?
What do you do to set your store apart and connect with students? Do you have an annual event everyone looks forward to attending? Has your store hosted an event that went over really well with students? We would love to share your story with our readers!
Foreword Online shares a new post daily to help you stay a step ahead. We cover the topics important to college stores ranging from monthly marketing plans with promotional materials included to posts that highlight other college stores and what they do to set themselves apart. Striving to bring you the latest in retail news, ideas and developments, we would like to hear from you about what topics you would like to read more about.
Check out some posts you might have missed below.
Topics: bookstores, Marketing to Students, student behavior
One rainy Tuesday morning I was late for class. I leapt out of bed and rushed to the shower. As I lathered in shampoo and conditioner, the realization hit me — I had no clean underwear.
Topics: retail technology, snapchat, social media marketing
Grabbing my attention, or most college students’, isn’t easy because we are bombarded with images and advertisements all day every day. However, catch my eye on Snapchat, and suddenly you have my attention — at least for 10 seconds.
Topics: press release, epeg, anti-counterfeit
Topics: college stores, college bookstore
For Titan Store Director of Retail Services Tony Sanjume, watching sales data, mining the numbers and thinking strategically about merchandise trends are critical to staying current among Lane Community College’s 8,000-plus students. In recent years, the Eugene, Oregon store has met the challenges facing all college stores head on — launching a food division that now rivals the school supplies division in earnings.
University of New Mexico Bookstore Director Carrie Mitchell jokes that sometimes she thinks her state is a little behind the curve of textbook trends. When sales started to stagnate and decline for stores nationwide five or six years ago, as students flocked toward perceived better deals online, the UNM Bookstore remained steady.
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