Foreword Online

Ideas, information and industry news for collegiate retailers



Students Are Sick With Anxiety: How Can College Stores Help?

Posted by Lori Reese on 10/1/18 10:00 AM

College should be challenging, but, lately, many students find it downright overwhelming. Research shows a larger-than-ever percentage of students experience excessive pressure in school that harms their health, their learning and their chances for success. Anxiety is No. 1 among student-reported mental health issues, and collegiate retailers are stepping up to help solve the problem. Stores nationwide are hosting events dedicated to helping students combat stress, so they can stay in school and achieve their goals. Some empathetic and innovative retailers have turned to a resource not usually available on campuses: Furry, four-legged friends like dogs and cats.

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Spotlight: David Ritz — How Bookstores Stay Viable

Posted by Liz Schulte on 6/7/18 5:30 AM

We had the pleasure of sitting down in Oklahoma with Territory Manager David Ritz to discuss his long career in the college bookstore industry and how he thinks college retailers can adapt to the changing course materials distribution environment.

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The Unexpected Longevity of Print

Posted by Lori Reese on 5/3/18 10:30 AM

When the iPad® first appeared in 2010, I was among those who believed print texts were going the way of vinyl. Print might fulfill the longings of future collectors and fetishists, I thought, but for those of us whose profession relied on books, the practical attractions of a digital library would trump any sentimental attachment to the gleam of a paperback spine.

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Spotlight Max Garrett: The Vital Role of Course Materials in Education

Posted by Liz Schulte on 3/19/18 5:30 AM

Course materials play a pivotal role in student success. Whether or not students have their materials by the start of class can have a significant impact on their ability to keep up with the course. It also affects how teachers are able to do their job. How have the recent changes in the educational landscape influenced course materials and students’ expectations?

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Loyalty Matters: How to Maximize Your Rewards Program

Posted by Lori Reese on 2/22/18 5:30 AM

Faith, devotion, loyalty: College stores need more than foot traffic. They need to take centerstage as a customers’ one-stop-shop for campus necessities. Rewards programs have become one of the most common ways retailers seek to inspire fidelity in consumers, but how well do they work?

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Textbook Wisdom: How Can the Official School Bookstore Help You (and Students)?

Posted by Lori Reese on 2/19/18 5:30 AM

Welcome to our fourth installment of Textbook Wisdom, the Foreword Online series devoted to speaking directly to faculty about how the course material industry affects the classroom. This week's article discusses the advantages of encouraging students to use the official school bookstore. Share it on social media; send the link to faculty. Bridge the gap between educators and collegiate retailers. 

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How to Make Your Mission Statement Matter

Posted by Liz Schulte on 11/14/17 5:30 AM

How important are a store’s mission and vision statements? This question can garner a fair amount of debate. Some will adamantly support the practice, stating that when everyone is on the same page and have shared expectations, they work toward a common goal. But, there are also the people who have been in education for a long time and have witnessed many hours go into the creation of a mission or vision statement, only to then see the words collect dust and get ignored.

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Spotlight: David Ritz — Winning Student Trust

Posted by Liz Schulte on 9/19/17 5:30 AM

We had the pleasure of sitting down in Oklahoma with Territory Manager David Ritz to discuss how he thinks college stores can gain student trust.

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UVU Bookstore Evolves With the Latest Technologies

Posted by Lori Reese on 8/28/17 5:30 AM

In 2011, Utah Valley University Bookstore made a brave choice: It transitioned from a locally-owned POS to an MBS Systems POS amid a rapid increase in student enrollment. Since then, MBS’ support and technology has allowed it to grow and develop along with the student population.

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Panola College Store Boosts Sales With a Personalized Touch

Posted by Lori Reese on 8/21/17 5:30 AM

Panola College Store Director Rebecca Courtney has a proven retail strategy: She listens and learns. She wants to ensure the college store serves as what she calls “a one-stop shop” for the 2,500 students at the Carthage, Texas community college. It offers everything from textbooks and pens to cappuccinos and keychains, but Courtney hasn’t stopped there. She maintains an ongoing dialog with customers that keeps her informed about students’ wishes.

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