Foreword Online (69)

May the 4th Be With KSU Bookstore

Posted by Dean Asher on 6/5/17 5:30 AM

Since "A New Hope" premiered in 1977, the Star Wars franchise has been one of the most successful and beloved media franchises in the world. In fact, the unofficial holiday "Star Wars Day" is celebrated by fans on May 4 — a pun off of the phrase "May the Force be with you."

It gave University Stores at Kennesaw State University something to celebrate as well. The store took the concept and ran with it for the week of May 2-6, offering a sale for 25% off Star Wars merchandise, and using a Star Wars theme to spruce up its display windows and advertise its rental returns.

Think, Plan, Do with a Year's-Worth of Marketing Plans

Posted by Liz Schulte on 6/1/17 5:30 AM

Coming across a fun marketing idea when it is too late to implement is disappointing. As the year progresses, there are naturally times when setting up marketing events is easier than others, but the good ideas rarely seem to fall in those moments. Take advantage of one of the slower times of the year by making a plan. This month, instead of offering a single idea, we have 10 social media marketing events you can personalize and line up throughout the year to fit your schedule.

Happy Memorial Day

Posted by Liz Schulte on 5/29/17 5:30 AM

UNM Bookstore Goes Global with a New Passport Center

Posted by Lori Reese on 5/22/17 5:30 AM

When the new Passport Center in the University of New Mexico Bookstore launched with a “soft opening” in April, a few weeks before its grand opening in May, no one was sure how much business it would attract. The UNM Global Education Office, which runs the center in partnership with the bookstore, kept hours and staff to a minimum.

Amazon Cybercriminals Endanger Students

Posted by Lori Reese on 5/18/17 5:30 AM

A global ransomware attack raises awareness about cybercrime, but a less-publicized scam is likely to impact students more: phony third-party sellers on Amazon that snag credit card information and fail to ship promised goods.

UMBC Bookstore; 51 Years of Event Innovation

Posted by Jason Smallheer on 5/15/17 5:30 AM

The University of Maryland Baltimore County Bookstore finds new ways to engage customers. Knowing the industry is changing, and students have more options, UMBC Bookstore Director Bob Somers challenges his team to think outside the box and keep customers coming through the doors.

Welcome to Clips

Posted by Liz Schulte on 5/10/17 5:30 AM

There are new apps created daily. Some are better than others, but few generate the kind of excitement the iOS app “Clips” did when it was released last month. What makes it better than any other video app already on your phone? That’s what we are going to find out.

Signs of the Times

Posted by Lori Reese on 5/2/17 5:30 AM

The retail layoffs started last year, as business journals projected job losses on a scale not seen since 2010. Then, in January, Macy’s and Sears announced hundreds of stores would be shutting down. Even Wal-Mart has shown it’s not immune. The retail behemoth announced in the same month it would cut roughly 1,000 jobs.

Mystery May: Fall in Love with a Great Book

Posted by Liz Schulte on 5/1/17 5:30 AM

You don’t need to live at 221B Baker Street to love a good mystery. As the semester winds to a close, it is a busy time for everyone on campus. Keep this month’s event simple, engaging and easy to manage with one or all of these ideas for a terrific Mystery May event designed to bring people into your store without taking up a lot of time.

MBS Systems Training Spring Forums Hosts 19 Schools for In-depth Learning Session

Posted by Jason Smallheer on 4/27/17 5:30 AM

The MBS Systems Training Spring Forums was held at MBS Textbook Exchange in Columbia, Missouri, April 18-20. More than 30 attendees from 19 schools learned from the MBS Systems experts about Arc, inSite, security enhancements, networked with peers and discovered how to make the most of their MBS System. This year’s forums attracted guests from Rhode Island to California, Oregon, and points in between.

Ideas, information and industry news for collegiate retailers

Three Paths to Improved Faculty Adoptions

How to Reclaim Lost Sales and Reduce Cart Abandonment

Exciting Collegiate Retail Tech From MBS

May the 4th Be With KSU Bookstore

Think, Plan, Do with a Year's-Worth of Marketing Plans

Happy Memorial Day

UNM Bookstore Goes Global with a New Passport Center

Amazon Cybercriminals Endanger Students

UMBC Bookstore; 51 Years of Event Innovation

Welcome to Clips

Signs of the Times

Mystery May: Fall in Love with a Great Book

MBS Systems Training Spring Forums Hosts 19 Schools for In-depth Learning Session

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