After textbook rush, the winter months can be slow a time of year for college stores. So, Kutztown University Student Bookstore decided to create an event that would brighten students’ day and bring them into the store.
After textbook rush, the winter months can be slow a time of year for college stores. So, Kutztown University Student Bookstore decided to create an event that would brighten students’ day and bring them into the store.
Creating a social media page is simple enough, but getting your customers to engage with it can be no easy task. That’s why Dixie State University Campus Store continually looks for new ways to cross promote their social platforms and get students excited about interacting with them.
Kevin Ault, manager of Kirkwood Community College Bookstore, may be new to the world of collegiate retail, but this buyback season, he brought some of his previous retail experience to the store with the goal of creating a buzz on campus.
Last year, Earth Day was observed by more than 1 billion people in 192 countries. This worldwide event, celebrated on April 22, inspires people to come together in an effort to reduce environmental destruction, and provide for an Earth that future generations can enjoy.
Valentine's Day is all about honoring those we care about, so many college stores took the opportunity to thank their loyal customers with fun events, interactive promotions, and even big sales. Take a look at how a few stores celebrated the occasion and the results they received:
Topics: buyback, textbook rush, college store stories
We all know textbook rush and buyback get a bad rap with students. With this understanding, Bloomsburg University Store is continually looking for new and creative ways to change perception during these events. For example, after attending a CAMEX five years ago, the store decided to implement one of the ideas that had been suggested by a colleague; they installed a camera to broadcast a live feed of the line during rush.
Topics: college store stories
With only one big-box book retailer serving the industry, many readers across the country have been left without a place to find their favorite trade books. Rob Duvall, text specialist at College Corner Coffee and Books , took note of this need when opening his store’s newest location.
Theodor Seuss Geisel, more commonly known under his pen name, Dr. Seuss, was a champion of reading for all ages. His works are favorites of generations and continue to inspire those both young and old. In honor of this great literary mind, celebrate his birthday on March 2 with a day full of fun!
Topics: college store stories, bookstore events
The Skidmore Shop is one store that knows how to connect with college students. Their array of social programming includes everything from a weekly Farmer’s Market to local restaurants who let students sample a big tasting menu at the store. One event that the store is known for, however, is Newfie Night.
Between the holidays, a once-in-a-century kind of date, buyback, and even the end of the world predictions, December 2012 offered lots of opportunities for creative events in college stores! Take a look as a few discuss how they promoted these exciting occurrences and the engagement they were able to create with students as a result!
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