The start of the school year is prime time to cultivate loyalty among new customers. Don’t wait until rush to reach out. Plan a treat for newcomers now that you can advertise during orientation and schedule early in the year.
The start of the school year is prime time to cultivate loyalty among new customers. Don’t wait until rush to reach out. Plan a treat for newcomers now that you can advertise during orientation and schedule early in the year.
Connecting with nontraditional students can be a challenge. As they come and go, more disconnected from campus events than other students, your message can be lost. Many of these students have jobs, they might have kids and they are older. All of this contributes to making them feel disenfranchised on campus. Keeping this population of students in mind, here are a few ideas of how your store can engage with overlooked students.
Certain times of the year are naturally busier than others. Promotions and events can be lost when there isn’t time to plan and host an event on top of everything else you do. Take advantage of this summer’s lull to organize and prepare your marketing efforts for the rest of the year.
Buyback is just around the corner, but it isn’t too late to encourage students to sell their textbooks back to your college store. Follow this easy-to-use checklist to make sure you maximize your buyback marketing efforts.
Do you believe in luck? Do strange occurrences happen when there is a full moon? Whether or not you personally believe in superstitions, many people do. So many, in fact, that on Friday the 13th retail sales can suffer. This April, take the opportunity to turn this well-known superstition into a fun sales event for your store.
With winter slowly coming to a close and spring break right around the corner, everyone could use a little bit of fun to brighten their day. A lively scavenger hunt will engage students and give them the opportunity to save some green in the store this March.
December is to shopping what Halloween is to candy. While it is a busy season for college stores, it is also the perfect time to take advantage of the shopping spirit and run a holiday sale. That’s why we have compiled some last-minute holiday promotion ideas to increase foot traffic in your store.
December is an especially busy month. Although finding a time for an event can seem impossible, an end-of-the-year boost in sales is too important to pass up. This year, why not try a simple event that is a little bit different than what you have done in the past? Jolabokaflod.
What do you do to set your store apart and connect with students? Do you have an annual event everyone looks forward to attending? Has your store hosted an event that went over really well with students? We would love to share your story with our readers!
The Community College of Rhode Island has four bookstore locations that make servicing students their number one priority. Using their years of expertise they field questions about all aspects of college life. Throughout the day staff members are helping students understand how to use their financial aid in the store or showing a student how to find their way through the campus. Like many college stores, they are more than a bookstore — they are the heartbeat of the campus.
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