Topics: bookstore events, marketing, finals
Collegiate retailers know that performing well on a chemistry final depends on many factors, including whether you’ve eaten well. As students prepare for finals this season, remind them your store is an excellent place to find healthy food that fuels academic achievement. Host a Finals Fuel Sale Event, highlighting the snacks and convenience foods your store offers that nurture the whole student — body, heart and mind.
Topics: bookstore events, college stores, college bookstore
The college store is more than just a bookstore. It can be a total support system for the entire campus. Innovative stores create opportunities to better serve their campus community. Recently, we sat down with University of Minnesota Bookstores’ Marketing Manager Kari Erpenbach to discuss how their Tech Time courses have helped engage the campus community and increase store traffic.
Topics: graduation, bookstore events, college stores
It is that time of year again. Seniors are getting ready to take their final tests as undergraduates. The college store has been part of their higher education experience from their first year to their last. Make sure your college store is prepared to give these students the send off they deserve.
Topics: spirit wear, bookstore events, collegiate retail
Creating DIY game day fashion is a fast, easy and fun way for students to personalize their outfit for big games. Popular DIY designs can range from simple to elaborate, but they all have one thing in common: They’re an affordable way for students to update their wardrobe. Help students embrace their creativity with a fun, spirit-boosting DIY t-shirt event.
College stores depend on keeping a steady stream of student foot traffic throughout the year. Regular, well-planned bookstore events and sales can increase student and faculty engagement while positioning the store as a campus social hub. We recently sat down with Carissa Drake, bookstore coordinator at Riverland Community College, to discuss bookstore events and the best ways to reach the entire campus community.
Topics: back to college, retail management, bookstore events
Just because things slow down once school begins doesn't mean you have to accept slower sales! By taking a proactive approach and scheduling a mix of fun events throughout the semester, you can expand your customers' perception of your store from "just" the place to pick up their course materials to a year-round staple. Here are some easy ways to get started:
A student stares down at rows of books, perplexed, eyebrows drawn together as she squints at the shelf tags between the constant stream of other students shuffling by. To her left, another student stands with his friends trying to look up the books he needs online.
The start of the school year is prime time to cultivate loyalty among new customers. Don’t wait until rush to reach out. Plan a treat for newcomers now that you can advertise during orientation and schedule early in the year.
Connecting with nontraditional students can be a challenge. As they come and go, more disconnected from campus events than other students, your message can be lost. Many of these students have jobs, they might have kids and they are older. All of this contributes to making them feel disenfranchised on campus. Keeping this population of students in mind, here are a few ideas of how your store can engage with overlooked students.
Certain times of the year are naturally busier than others. Promotions and events can be lost when there isn’t time to plan and host an event on top of everything else you do. Take advantage of this summer’s lull to organize and prepare your marketing efforts for the rest of the year.
Contact our editorial team to set up an interview or to contribute a guest post.
Customer Service
800-325-0530
cserv@mbsbooks.com
Order Processing
800-325-0577
As MBS’ signature publication, Foreword Online is dedicated to offering daily industry insight and cutting-edge news that keep college retailers ahead of the curve. Follow us on social media. Contact us with ideas and feedback. Subscribe for regular updates.
© MBS. All rights reserved.
