Foreword Online

Ideas, information and industry news for collegiate retailers



Give Your Campus Store a Retail Edge

Posted by Liz Schulte on 9/30/20 6:30 AM

What does your college store website tell shoppers about your store? As the COVID-19 pandemic swept across the world, eCommerce sites became the only connection to customers for many retail stores. More so than ever before, your store website is a vitally important revenue source.

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The Shocker Store Increases Web Orders and Adds Dorm Delivery

Posted by Liz Schulte on 9/28/20 6:00 AM

Preparing for the fall term was not an easy feat. Shocker Stores Director Andi Stipp at Wichita State University has been working since the COVID-19 outbreak to make contingency plans. When her school announced they would return to campus for fall, Ms. Stipp knew the next step her store needed to take was to minimize in-store rush traffic as much as possible.

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The Top Updates College Stores Made for Fall

Posted by Liz Schulte on 9/21/20 6:00 AM

Fall term is underway. As campuses settle into a new routine, many college stores have made it through the first rush with COVID-19 restrictions. In preparation for this term, stores made updates to help protect students and staff and provide faster, more convenient service. Today, let’s review some of the most popular college store updates for fall.

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3 Ways to Add Body Inclusivity to Your College Retail eCommerce Site

Posted by Liz Schulte on 9/9/20 6:30 AM

Have you ever bought clothing online and it didn’t fit like you expected? There simply isn’t one body type that represents all students. Purchasing clothing online can often feel like rolling the dice because the images and models you most often see do not represent you or your body type. The importance of eCommerce sales has only grown due to recent events. This fall consider adding more body inclusivity to your website to inspire more sales.

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Campus Store Conversations: Campus Store Return Policies

Posted by Liz Schulte on 8/26/20 6:00 AM

Many college stores are in the process of reviewing their return policies for the fall term. Unprecedented conditions mean college stores have a lot of new considerations. We recently asked several college stores if they had updated their return policy and what their policy will be for fall.

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Hope College Bookstore Expands On-campus Delivery Options

Posted by Liz Schulte on 8/24/20 6:15 AM

Every college store faces challenges as they move to reopen. Taking into account local, state and federal restrictions, stores like the Hope College Bookstore have had to look for creative ways to solve unprecedented problems this term. For Hope College Bookstore the first major hurdle to overcome was how to handle course material distribution with limited occupancy restrictions.

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3 College Bookstore Retail Analytics to Pay Attention to This Fall

Posted by Liz Schulte on 8/19/20 6:15 AM

Retail metrics help stores make a variety of decisions from staffing to merchandise ordering. As college stores reopen for fall under new restrictions, limited capacity and social distancing requirements, what bookstore analytic metrics will be most important?

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Lincoln Land Community College Bookstore Triples Web Orders Over the Summer

Posted by Liz Schulte on 8/17/20 6:00 AM

For many of us, times are unpredictable. As college stores look toward the start of a new term, strengthening online sales, student convenience and in-store safety precautions are three areas that will have the biggest impact no matter what happens this fall. We recently spoke with Lincoln Land Community College’s Director of Campus Services Andrew Blaylock to discuss the college store’s web orders and how they are preparing for fall.

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Will Counter Service Become the New Normal?

Posted by Liz Schulte on 8/12/20 6:00 AM

Many college stores are making plans for fall amid uncertainty. While trying to plan for multiple scenarios, it is important to maximize the number of options available to students: a strong web presence with a responsive site, fast delivery, curbside pickup, and streamlined in-store pickup and purchasing. But how are stores streamlining in-store purchasing and keeping customers and employee safe? For many college stores, counter service is the answer.

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Southeast Technical College Bookstore Adapts to Improve Service and Convenience

Posted by Liz Schulte on 8/10/20 6:00 AM

COVID-19 has changed the way college stores across the nation operate. Adapting to current conditions and new restrictions, college stores have found ways to work within this new normal. Southeast Technical College Bookstore has taken the challenges they face and used them to improve customer service and add more convenient options for students. Bookstore Manager Jason Skiff recently spoke with us about the changes the store has made to prepare for fall.

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