Foreword Online

Ideas, information and industry news for collegiate retailers



South Central College Book Store Simplifies Online Shopping

Posted by Liz Schulte on 2/15/21 6:00 AM

College bookstore websites have always been important. However, due to COVID-19 the college store website became the primary connection bookstores have with students. South Central College Book Store has worked hard to ensure that its website offers students easy access to current information, detailed how-to instructions and every product a student could buy in the store.

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5 Ways to Update Your College Store Sales Strategy in 2021

Posted by Liz Schulte on 2/10/21 6:30 AM

With more traffic being divided between brick-and-mortar stores and online retailers, it’s important that your store is ready to meet expectations both in-store and online. Think about the in-store experience for your shoppers. Where do most shoppers go when they come in? What are your bestselling products? By contemplating how in-store traffic patterns work, you can improve your website, make it easier for visitors to find what they are looking for, and improve the in-store and online experience.

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Spotlight: How Georgia Southern University Store Keeps Its Website Current and Drives Online Traffic

Posted by Liz Schulte on 2/8/21 6:30 AM

Georgia Southern University Store knows the importance of a user-friendly website that piques student interest. The college store site must appeal to students, alumni and parents alike. In the current state of the retail and education industries, providing easily accessible ways to purchase merchandise, technology and course materials is more important than ever before.

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MBS Store Technology Solutions Training Event Goes Virtual

Posted by Liz Schulte on 11/11/20 6:30 AM

Every year, MBS holds two training events in our Columbia, Missouri, location for our system customers. The events help stores learn more about their collegiate retail system and exchange tips and tricks with other college stores that use the same tools. However, this year, we were unable to host our partner stores in Columbia. Instead, we created our first MBS Forums Virtual Summit event.

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How Washington and Lee University Store Utilizes Business Intelligence

Posted by Liz Schulte on 10/26/20 6:15 AM

For the Washington and Lee University Store, detailed reporting is a must. They partnered with MBS Store Technology Solutions for their collegiate retail system in 2015 and found that the stronger, more detailed reporting better served their business intelligence needs.

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Drive More Website Traffic With a Clearance Page

Posted by Liz Schulte on 10/21/20 6:15 AM

When you walk into a department store and see a clearance rack, you probably check it out. The same is true for online shopping. When that Instagram ad catches your eye or you are simply in the mood to shop online, you still want a great deal. A dedicated clearance page on your site highlights the merchandise you need to move, makes it easy for customers to find a great deal and will inspire customers to visit your site more often.

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Give Your Campus Store a Retail Edge

Posted by Liz Schulte on 9/30/20 6:30 AM

What does your college store website tell shoppers about your store? As the COVID-19 pandemic swept across the world, eCommerce sites became the only connection to customers for many retail stores. More so than ever before, your store website is a vitally important revenue source.

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5 Ways to Make It Easier for Customers to Buy From You

Posted by Liz Schulte on 9/16/20 6:30 AM

In today’s world, customer convenience is one of the most important services you can offer shoppers. Customers want a smooth shopping experience with options that go beyond product selection. By streamlining the online shopping experience, you can inspire more web sales and ensure customers will come back again.

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Hope College Bookstore Expands On-campus Delivery Options

Posted by Liz Schulte on 8/24/20 6:15 AM

Every college store faces challenges as they move to reopen. Taking into account local, state and federal restrictions, stores like the Hope College Bookstore have had to look for creative ways to solve unprecedented problems this term. For Hope College Bookstore the first major hurdle to overcome was how to handle course material distribution with limited occupancy restrictions.

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Best Retail Practices for COVID-19 With Toshiba and MBS

Posted by Liz Schulte on 8/13/20 6:30 AM

On August 4, 2020, MBS in partnership with Toshiba hosted a webinar for system partners to go over the best retail practices during the COVID-19 pandemic. Toshiba Channel Sales Executive Lora Coggins joined MBS Store Technology Solutions Manager of Customer Education Wayne Jones to present what tier-one retailers are doing in these unprecedented times.

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