Foreword Online

Ideas, information and industry news for collegiate retailers



Increase Online Engagement With a Strong Digital Presence

Posted by Liz Schulte on 7/8/20 6:15 AM

Online customer communication is multifaceted. Emails and text messages, online ads, promo codes and social media all contribute to building a strong digital presence that strengthens your store brand and elevates service.

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3 Best Practices for Planning Online Retail Events

Posted by Liz Schulte on 7/6/20 7:00 AM

The importance of eCommerce for college stores has grown exponentially over the past several months. While making sure your eCommerce website it up to date and offers students the same products they can get in your store is important, it is also necessary to actively promote your site and work to engage students online. With excellent planning, your campus store can host online events with a strong return on investment and increase student engagement.

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Streamline Mobile Order Fulfillment to Improve Order Processing

Posted by Liz Schulte on 6/24/20 6:30 AM

A strong mobile order fulfillment tool makes it easy for college stores to pick, fill and distribute orders. Online shopping or order pickup will continue to grow as retail evolves to meet customer demands. Your college store needs to be prepared to offer students and customers a seamless online shopping experience with quick and easy shipping or in-store pickup.

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Help Customers Find Merchandise on Your Collegiate Retail Website With inSite Filters

Posted by Liz Schulte on 5/27/20 6:30 AM

Online shoppers expect an easy and seamless shopping experience on your college store website. Part of that is easy navigation. Many shoppers will not devote a lot of time to searching for the brand, color or size before heading to another website. Website filters help ensure customers can easily sort through your merchandise to find exactly what they want.

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