Foreword Online

Ideas, information and industry news for collegiate retailers



5 Ways to Sell and Promote Merchandise Online

Posted by Liz Schulte on 10/4/21 8:45 AM

A collegiate retail eCommerce site that offers your college store’s wide array of merchandise and products is essential to success. While many students are excited about being able to shop in the college store again, the convenience of online shopping will encourage a portion of the student population to primarily use your website. We have gathered some tips to help you ensure your online merchandise is easy to find and convenient to order.

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A Complete Collegiate Retail System for the Best Value

Posted by Liz Schulte on 4/26/21 8:45 AM

Did you know that MBS Store Technology Solutions offers customers a complete collegiate retail system? With our solution, stores have the collegiate retail hardware, software and support that they need to keep up with a rapidly evolving industry.

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Dodge City Community College Bookstore Gets Reliable eCommerce Support

Posted by Liz Schulte on 4/19/21 6:45 AM

Having the support you need when you need it can make a huge difference in the day-to-day functioning of a college store. Like other college stores, the COVID-19 pandemic increased the importance of eCommerce for the Dodge City Community College Bookstore. While the store was managing all of the rapid industry changes, it was able to keep up with evolving eCommerce expectations and get a complete website refresh.

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Independent College Bookstore Industry Trends: eCommerce

Posted by Liz Schulte on 4/12/21 6:30 AM

One of the most important outlets for college bookstores is the eCommerce website. As the world around us continues to change and evolve, the eCommerce site has become increasingly important to the store’s relationship with students, the campus and the outside community. In the Independent College Bookstore Industry Trends: eCommerce White Paper, we take a look at how college stores have updated eCommerce sites for the immediate market shift.

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Three Ways to Streamline Order Fulfillment

Posted by Liz Schulte on 4/5/21 6:30 AM

Order processing for online orders needs to be fast and accurate. However, this can be a challenge with limited staff and resources. College store associates often have to fulfill many different roles in the store, and the recent uptick in online orders, while great for the store, might strain your traditional methods. How can college stores simplify online order processing?

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Campus Store Conversations: How to Keep Your Website Content Fresh and Interesting

Posted by Liz Schulte on 3/22/21 6:00 AM

The college store website is one of the primary avenues for customers to make purchases from your store and a great way to share information with students. However, how can you attract repeat visitors to your website? One method is to keep your site fresh with ever-changing content and up-to-date information.

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South Central College Book Store Simplifies Online Shopping

Posted by Liz Schulte on 2/15/21 6:00 AM

College bookstore websites have always been important. However, due to COVID-19 the college store website became the primary connection bookstores have with students. South Central College Book Store has worked hard to ensure that its website offers students easy access to current information, detailed how-to instructions and every product a student could buy in the store.

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5 Ways to Update Your College Store Sales Strategy in 2021

Posted by Liz Schulte on 2/10/21 6:30 AM

With more traffic being divided between brick-and-mortar stores and online retailers, it’s important that your store is ready to meet expectations both in-store and online. Think about the in-store experience for your shoppers. Where do most shoppers go when they come in? What are your bestselling products? By contemplating how in-store traffic patterns work, you can improve your website, make it easier for visitors to find what they are looking for, and improve the in-store and online experience.

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Spotlight: How Georgia Southern University Store Keeps Its Website Current and Drives Online Traffic

Posted by Liz Schulte on 2/8/21 6:30 AM

Georgia Southern University Store knows the importance of a user-friendly website that piques student interest. The college store site must appeal to students, alumni and parents alike. In the current state of the retail and education industries, providing easily accessible ways to purchase merchandise, technology and course materials is more important than ever before.

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MBS Store Technology Solutions Training Event Goes Virtual

Posted by Liz Schulte on 11/11/20 6:30 AM

Every year, MBS holds two training events in our Columbia, Missouri, location for our system customers. The events help stores learn more about their collegiate retail system and exchange tips and tricks with other college stores that use the same tools. However, this year, we were unable to host our partner stores in Columbia. Instead, we created our first MBS Forums Virtual Summit event.

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