A collegiate retail eCommerce site that offers your college store’s wide array of merchandise and products is essential to success. While many students are excited about being able to shop in the college store again, the convenience of online shopping will encourage a portion of the student population to primarily use your website. We have gathered some tips to help you ensure your online merchandise is easy to find and convenient to order.
College store marketing is a must. Finding the best marketing techniques to drive online and in-store sales requires the right system tools and insight into your customers’ buying habits. At the MBS Spring Forums System Training Event, Manager of Customer Education Wayne Jones was joined by Megan Moser, Merchandise Manager, Business & Operations, University of Pittsburgh, to discuss how the MBS system helps college stores create promotional events that inspire shoppers year-round.
Order processing for online orders needs to be fast and accurate. However, this can be a challenge with limited staff and resources. College store associates often have to fulfill many different roles in the store, and the recent uptick in online orders, while great for the store, might strain your traditional methods. How can college stores simplify online order processing?
Online customer communication is multifaceted. Emails and text messages, online ads, promo codes and social media all contribute to building a strong digital presence that strengthens your store brand and elevates service.
With more importance than ever before placed on online shopping, stores are doing what they can to improve customers’ eCommerce experience and better compete. College stores have fewer resources than large online competitors, but they have a greater ability to continue to offer customers a personal touch — even online. Today, we have five tips to engage the campus community from afar.
Online shoppers expect an easy and seamless shopping experience on your college store website. Part of that is easy navigation. Many shoppers will not devote a lot of time to searching for the brand, color or size before heading to another website. Website filters help ensure customers can easily sort through your merchandise to find exactly what they want.
Even in the midst of a shutdown, campus stores are still going above and beyond to serve their communities and offer students unparalleled support. The College Store at SUNY Potsdam in New York has made four significant changes to provide students with outstanding service and demonstrate how much they care. We recently spoke with Lyndon Lake, Director, the College Store, SUNY Potsdam, to discuss what changes he has implemented in the store and how he keeps the store part of wider campus conversations.
Customers are inundated with options when shopping for educational materials. For the campus bookstore, this means your website needs to be a helpful resource that offers customers easy access to course materials and school-branded merchandise while also giving them payment options that include Student Financial Aid (SFA). Here are some ways you can make your website a relevant and trusted option for your customers.
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