Foreword Online

Ideas, information and industry news for collegiate retailers



Increase Online Engagement With a Strong Digital Presence

Posted by Liz Schulte on 7/8/20 6:15 AM

Online customer communication is multifaceted. Emails and text messages, online ads, promo codes and social media all contribute to building a strong digital presence that strengthens your store brand and elevates service.

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5 Ways to Strengthen Your Store’s Online Shopping Experience

Posted by Liz Schulte on 7/1/20 6:15 AM

With more importance than ever before placed on online shopping, stores are doing what they can to improve customers’ eCommerce experience and better compete. College stores have fewer resources than large online competitors, but they have a greater ability to continue to offer customers a personal touch — even online. Today, we have five tips to engage the campus community from afar.

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Help Customers Find Merchandise on Your Collegiate Retail Website With inSite Filters

Posted by Liz Schulte on 5/27/20 6:30 AM

Online shoppers expect an easy and seamless shopping experience on your college store website. Part of that is easy navigation. Many shoppers will not devote a lot of time to searching for the brand, color or size before heading to another website. Website filters help ensure customers can easily sort through your merchandise to find exactly what they want.

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Curbside Pickup and Delivery Helps the Campus Store at SUNY Potsdam Serve Students

Posted by Liz Schulte on 5/18/20 6:00 AM

Even in the midst of a shutdown, campus stores are still going above and beyond to serve their communities and offer students unparalleled support. The College Store at SUNY Potsdam in New York has made four significant changes to provide students with outstanding service and demonstrate how much they care. We recently spoke with Lyndon Lake, Director, the College Store, SUNY Potsdam, to discuss what changes he has implemented in the store and how he keeps the store part of wider campus conversations.

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The Options Customers Want to See on Your Website

Posted by T.A. Nathan on 3/4/20 6:00 AM

Customers are inundated with options when shopping for educational materials. For the campus bookstore, this means your website needs to be a helpful resource that offers customers easy access to course materials and school-branded merchandise while also giving them payment options that include Student Financial Aid (SFA). Here are some ways you can make your website a relevant and trusted option for your customers.

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