Foreword Online

Ideas, information and industry news for collegiate retailers

January 2014: Groundhog Day

Posted by Stephanie Kubas on 1/1/14 4:30 AM

After a long winter break, it can seem like spring break is years away to students. A quirky Groundhog Day promotion is the perfect way to break up the monotony of studying and classes. We’ve created four unique ways to engage your students in-store and on social media. Choose the one that best fits your needs or combine them for extra fun!

Read More

Morehead State Engages Fans with Holiday Elf Promotion

Posted by admin on 12/15/13 10:00 PM

The latest holiday craze is the Elf on the Shelf, a popular new holiday tradition that’s based on a 2005 children's picture book. The story, which explains how Santa Claus knows who is naughty and who is nice, includes a doll and the mischievous elf’s location is supposed to change each day, providing children with the responsibility of locating its current perch.

Read More

Titan Shops Increases Early Rental Return by 20%

Posted by Stephanie Kubas on 12/10/13 10:00 PM

The end of the term is always a hectic time for college stores. Last semester, Titan Shops attempted to change that with a promotion that got rental books back in their hands earlier. Their simple, yet effective approach allowed them to ultimately streamline the return process and reduce the stress on their staff.

Read More

A Delicious Incentive: The University of Montana Creates Loyalty That Lasts at Buyback

Posted by admin on 11/25/13 10:00 PM

We all know textbook buyback gets a bad rap with students. With this understanding, The Bookstore at The University of Montana is continually looking for new ways to change perception during these events.

Read More

Introducing Our Holiday Scavenger Hunt!

Posted by admin on 11/24/13 10:00 PM

We're very grateful for our dedicated readers, so we want to say thank you by giving you the chance to win some great prizes this holiday season! We're giving away a 16 GB iPad Mini along with a sleigh full of other prizes in a Holiday Scavenger Hunt, and it's going to be snow much fun! Starting next week, we'll release one clue each Monday in our Foreword Online weekly email, so you must be subscribed to participate.

Read More

Behind-the-Scenes of Morehead State's Face Off Contest

Posted by admin on 10/24/13 11:00 PM

Earlier this week, we shared how Morehead State University Bookstore was able to reach students who aren’t often marketed to with the Fall 2013 Eagle Face-Off Student Makeup Competition.

Read More

Easy Ideas for Facebook Engagement

Posted by admin on 10/23/13 11:00 PM

Thinking of creative ways to get your students interacting on Facebook isn't easy. So, we've compiled a list of quick strategies you can implement that others have found successful. Check it out:

Read More

Morehead State University Bookstore Generates Excitement with Unique Competition

Posted by admin on 10/20/13 11:00 PM

When offering promotions, retailers usually focus on how they can draw in the majority of their customers. But, in the case of college stores, that means some students’ interests or activities aren’t often represented. So, this year, Morehead State University Bookstore decided to make an extra effort to focus their attention on the various disciplines within their campus. They recently launched the first in a series of activities aimed at getting involved with departments who may not be marketed to regularly with the Fall 2013 Eagle Face-Off Student Makeup Competition.

Read More

Think Outside the Box to Win Big

Posted by admin on 9/24/13 11:00 PM

From our headquarters in Columbia, MO, we ship over 20 million books per year, and that adds up to a lot of boxes. So, what do our customers do with those boxes once the books are unpacked? We've seen some pretty creative uses over the years!

Read More

AU Bookstore Lets Students Embark on a Pirate-Themed Adventure

Posted by admin on 9/22/13 11:00 PM

Avast ye mateys! Ye hearties at Auburn University Bookstore have a treasure trove of ideas to share with ye. By hosting a variety of interactive activities in honor of International Talk Like a Pirate Day, students and staff alike had a ruckas!

Read More