Foreword Online

Ideas, information and industry news for collegiate retailers



Morehead State University Bookstore Generates Excitement with Unique Competition

Posted by admin on 10/20/13 11:00 PM

When offering promotions, retailers usually focus on how they can draw in the majority of their customers. But, in the case of college stores, that means some students’ interests or activities aren’t often represented. So, this year, Morehead State University Bookstore decided to make an extra effort to focus their attention on the various disciplines within their campus. They recently launched the first in a series of activities aimed at getting involved with departments who may not be marketed to regularly with the Fall 2013 Eagle Face-Off Student Makeup Competition.

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AU Bookstore Lets Students Embark on a Pirate-Themed Adventure

Posted by admin on 9/22/13 11:00 PM

Avast ye mateys! Ye hearties at Auburn University Bookstore have a treasure trove of ideas to share with ye. By hosting a variety of interactive activities in honor of International Talk Like a Pirate Day, students and staff alike had a ruckas!

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UMBC Bookstore Boosts Twitter Following with Friday the 13th Contest

Posted by admin on 9/16/13 11:00 PM

 

 The store kept the advertisements for the scavenger hunt simple by posting just this image and a brief description on their Facebook page.
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Dixie State University Campus Store Plays Cupid with a Cutest Couple Contest

Posted by Stephanie Kubas on 3/17/13 11:00 PM

Creating a social media page is simple enough, but getting your customers to engage with it can be no easy task. That’s why Dixie State University Campus Store continually looks for new ways to cross promote their social platforms and get students excited about interacting with them.

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Spring Break Photo Contest

Posted by Stephanie Kubas on 2/1/12 5:00 AM

Spring Break Photo Contest

Interact with your students even while they're away from campus and gain lots of new social media fans with a Spring Break Photo Contest. All students have to do is snap a photo in their school gear and submit it to your store for a chance to win great prizes. Just follow our step-by-step instructions below!

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February Marketing Plan - Announced!

Posted by admin on 1/31/12 10:00 PM

Boosting your Facebook fan count is usually no easy task. But, with our newest Marketing Plan, you can watch the numbers climb while you sit back and relax!

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Deck Our Wall Photo Contest: Winners Announced!

Posted by admin on 12/22/11 10:00 PM

Over the past three weeks, we've had a blast watching stores compete in the Deck Our Wall Photo Contest, and it's safe to say we were more than impressed with the outcome! To participate, stores simply had to submit their most spirited photo and then try to accrue the most votes.

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Social Media Celebration Series: Weber State University Bookstore's 100th Anniversary Campaign

Posted by admin on 6/27/11 11:00 PM

This Thursday, June 30, is Social Media Day, a worldwide celebration of the revolution of instant, real-time media. In honor of social media and its influence on the collegiate retail industry, we bring you a three-part series of articles focusing on stores that are connecting with their students by using this forum to its fullest.

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