When offering promotions, retailers usually focus on how they can draw in the majority of their customers. But, in the case of college stores, that means some students’ interests or activities aren’t often represented. So, this year, Morehead State University Bookstore decided to make an extra effort to focus their attention on the various disciplines within their campus. They recently launched the first in a series of activities aimed at getting involved with departments who may not be marketed to regularly with the Fall 2013 Eagle Face-Off Student Makeup Competition.