Taking a new look at your store’s processes, tools and capabilities can lead to fantastic results. We recently spoke with Sara Montgomery, Bookstore Supervisor, College of the Siskiyous Campus Gift and Book Shop, about the steps she has taken to help revitalize the campus store and create brand new revenue streams to support the future.
Loyalty programs are common practice in retail. All shoppers, including students, are familiar with the basics of how loyalty programs operate. This knowledge also means that shoppers might have become pickier about the loyalty programs they are willing to sign up for. It is no longer enough to just offer a loyalty program. You have to ensure customers can see the benefit of being a loyal shopper in your college store.
Summer is a fantastic time to clear out old or dated inventory to make room for your new fall merchandise. However, summer also means fewer people on campus which leads to less foot traffic for in-store sales. To maximize store traffic this summer, offer shoppers great bargains online and in-store.
It’s not always easy to select the perfect gift. This year, your store can help make holiday shopping easy by putting together a collection of online gift kits that customers can order and have shipped to the person of their choice.
Online customer communication is multifaceted. Emails and text messages, online ads, promo codes and social media all contribute to building a strong digital presence that strengthens your store brand and elevates service.
Diversifying revenue is a must for most college stores in today’s market. Developing unique ways to set themselves apart from competitors solidifies student engagement and campus relevance while securing the future of the campus store.
It is harder than ever to get and keep students’ attention. A fresh inventory selection with pop-up stores and consignment merchandise helps, but savvy stores like the UCLA Store also incorporates marketing and additional services that bring a steady stream of campus and community foot traffic.
Revenue generating ideas help college stores supplement top-line revenue while expanding their customer base. Stores like the MECC (Mountain Empire Community College) Bookstore in Virginia have proactively worked to take on additional services and create new ways to bring customers into the store. We sat down with MECC Bookstore Manager Dora Hill to discuss the challenges her store faces and how she is working to overcome them.
In the ever-changing landscape of collegiate retail, campus stores need revenue generating ideas that help fill in the financial gaps left by strained budgets and decreased textbooks sales. From pop-up shops to expanding bookstore services, campus stores develop ideas that push the boundaries of their traditional retail models to better serve their customers while generating additional top-line revenue. Recently, the Umpqua Community College Bookstore was given the opportunity to expand its service beyond campus and develop stronger community ties.
The University of Arizona BookStores has cracked the code for converting social media engagement into store sales. Social media has tremendous potential to raise campus awareness and interest in store events and services. How can that potential be translated into a revenue generating idea for college stores?
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