Foreword Online

Ideas, information and industry news for collegiate retailers

How to Counteract a Summer Sales Slowdown

Posted by Liz Schulte on 5/20/24 6:15 AM

Across retail, sales naturally decrease in the summer months. People spend more time outside, they are traveling, and in general, they are spending less time in stores or online. This can be especially true for collegiate retail. The majority of your on-campus customer base has left for the summer. However, there are still ways college stores can work to counteract that summer slowdown. Here are a few ideas.

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Simple Ways to Maximize Your Social Media Efforts

Posted by Liz Schulte on 5/13/24 6:45 AM

How much time does your store spend on social media? With so many other things to do, it is difficult to devote a lot of time to researching ways to improve your reach and analyzing the posting data available to you. That’s why we have collected three easy tips to help you boost your social media efforts without spending extra time or resources.

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3 Fun Campus Store Events to End the Term

Posted by Liz Schulte on 4/8/24 8:30 AM

Graduation time is quickly approaching, but how can college stores increase sales and student traffic before students return home? Most likely, your store already has its graduation events planned. However, there is time to incorporate another fun event or two before finals and students walk across the stage.

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10 Ways to Improve Campus Store Graphics and Increase Foot Traffic

Posted by Liz Schulte on 8/19/19 6:00 AM

There comes a time when every campus store will eventually need to create a sign, a social media image or header, or a poster to market an in-store event or promotion to college students. However, some campus stores may not have access to a graphic designer. In those cases, you or someone on your staff, might have to design the piece yourself. A basic understanding of the elements of design helps you produce a better, more professional finished product that entices students into your store

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