Foreword Online

Ideas, information and industry news for collegiate retailers



Attract Foot Traffic With a Student Tech Gadget Gallery

Posted by Lori Reese on 11/6/19 8:00 AM

An eye-catching tech department attracts customers. Retail data shows that more shoppers look for brick-and-mortar stores to offer an enhanced experience with carefully selected merchandise they can see, feel and touch. One way to capitalize on these trends: Add a curated set of budget-friendly gadgets to your tech department that students can admire and sample.

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10 Ways to Improve Campus Store Graphics and Increase Foot Traffic

Posted by Liz Schulte on 8/19/19 6:00 AM

There comes a time when every campus store will eventually need to create a sign, a social media image or header, or a poster to market an in-store event or promotion to college students. However, some campus stores may not have access to a graphic designer. In those cases, you or someone on your staff, might have to design the piece yourself. A basic understanding of the elements of design helps you produce a better, more professional finished product that entices students into your store

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