--- title: MBS Foreword | marketing to college students description: marketing to college students | Ideas, information and industry news for collegiate retailers --- - [Home](https://foreword.mbsbooks.com) - [View All Posts](https://foreword.mbsbooks.com/all) - [Visit mbsbooks.com](https://www.mbsbooks.com/) [![MBS Foreword](https://foreword.mbsbooks.com/hs-fs/hubfs/Foreword_Online/logos/fo-logo-whiteblue-400x87-nj-26080601.png?width=400&name=fo-logo-whiteblue-400x87-nj-26080601.png "MBS Foreword")](https://foreword.mbsbooks.com) # Ideas, information and industry news for collegiate retailers ### Articles tagged "Marketing-to-college-students" ## [Boost Student Communication This Fall](https://foreword.mbsbooks.com/boost-student-communication-this-fall) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 8/4/25, 8:21 AM Topics: [Bookstore marketing](https://foreword.mbsbooks.com/topic/bookstore-marketing), [marketing to college students](https://foreword.mbsbooks.com/topic/marketing-to-college-students), [communicating with students](https://foreword.mbsbooks.com/topic/communicating-with-students) What advantages set the campus store apart from its competitors? Campus stores have direct access to students, exclusive channels of communication, a large variety of payment methods, more innate trust and a mission that extends beyond retail. Let’s take a look at specific ways your campus store can build student engagement. [Read More](https://foreword.mbsbooks.com/boost-student-communication-this-fall) ## [4 End-of-Year Campus Store Events to Increase Sales](https://foreword.mbsbooks.com/4-end-of-year-campus-store-events-to-increase-sales) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 4/7/25, 6:30 AM Topics: [bookstore events](https://foreword.mbsbooks.com/topic/bookstore-events), [marketing to college students](https://foreword.mbsbooks.com/topic/marketing-to-college-students), [campus bookstore marketing](https://foreword.mbsbooks.com/topic/campus-bookstore-marketing) Maximize sales before summer. In-store and online events engage customers and encourage repeat shoppers. Drive traffic to the campus store with these four ideas. [Read More](https://foreword.mbsbooks.com/4-end-of-year-campus-store-events-to-increase-sales) ## [5 Easy Ways to Promote Buyback and Rental Returns Before the End of Term](https://foreword.mbsbooks.com/5-easy-ways-to-promote-buyback-and-rental-returns-before-the-end-of-term) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 5/6/24, 7:00 AM Topics: [buyback](https://foreword.mbsbooks.com/topic/buyback), [used books](https://foreword.mbsbooks.com/topic/used-books), [marketing to college students](https://foreword.mbsbooks.com/topic/marketing-to-college-students) Many students will soon be heading home for the summer. While it is probably too late to plan a large buyback event, you can still make students aware that they can sell back their textbooks before they head home. Here are some simple ideas to help you get the word out ASAP. [Read More](https://foreword.mbsbooks.com/5-easy-ways-to-promote-buyback-and-rental-returns-before-the-end-of-term) ## [3 Social Media Trends to Engage Students in 2024](https://foreword.mbsbooks.com/3-social-media-trends-to-engage-students-in-2024) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 3/11/24, 6:15 AM Topics: [marketing to college students](https://foreword.mbsbooks.com/topic/marketing-to-college-students), [campus bookstore marketing](https://foreword.mbsbooks.com/topic/campus-bookstore-marketing), [college bookstore social media](https://foreword.mbsbooks.com/topic/college-bookstore-social-media) Social media is an ever-changing medium. What is considered “in” one year may be obsolete by the next. Today, let's take a look at some of the 2024 top social media trends and how college stores can utilize them to better reach students. [Read More](https://foreword.mbsbooks.com/3-social-media-trends-to-engage-students-in-2024) ## [Drive Student Traffic This Spring With Fun College Store Events](https://foreword.mbsbooks.com/drive-student-traffic-this-spring-with-fun-college-store-events) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 2/19/24, 7:00 AM Topics: [bookstore events](https://foreword.mbsbooks.com/topic/bookstore-events), [marketing to college students](https://foreword.mbsbooks.com/topic/marketing-to-college-students), [bookstore marketing plan](https://foreword.mbsbooks.com/topic/bookstore-marketing-plan) As the cold begins to thaw and the sun shines a little longer each day, it’s a great time to plan some fun in-store events and online promotions. We have gathered some of our best ideas and marketing plans to help you schedule memorable spring events. [Read More](https://foreword.mbsbooks.com/drive-student-traffic-this-spring-with-fun-college-store-events) ## [5 Graduation Events to Boost End-of-Term Sales](https://foreword.mbsbooks.com/5-graduation-events-to-boost-end-of-term-sales) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 5/15/23, 6:30 AM Topics: [bookstore events](https://foreword.mbsbooks.com/topic/bookstore-events), [marketing to college students](https://foreword.mbsbooks.com/topic/marketing-to-college-students), [marketing for college bookstores](https://foreword.mbsbooks.com/topic/marketing-for-college-bookstores) Graduation is a wonderful, momentous occasion to celebrate with friends and family. It also marks an end for many students as they move away from the campus that has been their home for the years leading up to this moment. As the term winds down, the college store can help send off graduates with mementos they will treasure, technology they will need and a connection with your school that could last a lifetime. [Read More](https://foreword.mbsbooks.com/5-graduation-events-to-boost-end-of-term-sales) ## [Improve Your Store’s Social Media Engagement](https://foreword.mbsbooks.com/improve-your-stores-social-media-engagement) Posted by [Liz Schulte](https://foreword.mbsbooks.com/author/liz-schulte) on 9/26/22, 6:30 AM Topics: [social media marketing](https://foreword.mbsbooks.com/topic/social-media-marketing), [marketing to college students](https://foreword.mbsbooks.com/topic/marketing-to-college-students), [college bookstore social media](https://foreword.mbsbooks.com/topic/college-bookstore-social-media) Social media is a very simple, cost-effective way to engage students with the bookstore. In a perfect world, you would post on your store’s social media account and all of your followers would see and remember the content you post. Better yet, they would heart the post and leave a comment, and maybe even share the information with their friends who don’t follow you. However, as we all know, that is not the reality. So, how can stores get customers to follow and interact with them on social media? [Read More](https://foreword.mbsbooks.com/improve-your-stores-social-media-engagement) [View All Posts](https://foreword.mbsbooks.com/all) ### Subscribe for updates ### Share your experience [Contact our editorial team](mailto:mktgserv@mbsbooks.com?Subject=Foreword) to set up an interview or to contribute a guest post. ### Most popular posts ### Most popular topics - [college bookstore industry trends (60)](https://foreword.mbsbooks.com/topic/college-bookstore-industry-trends) - [campus bookstore marketing (29)](https://foreword.mbsbooks.com/topic/campus-bookstore-marketing) - [wholesale textbook ordering (28)](https://foreword.mbsbooks.com/topic/wholesale-textbook-ordering) - [textbook industry trends (27)](https://foreword.mbsbooks.com/topic/textbook-industry-trends) - [college bookstore system (25)](https://foreword.mbsbooks.com/topic/college-bookstore-system) #### Contact MBS **Customer Service** 800-325-0530 cserv@mbsbooks.com **Order Processing** 800-325-0577 [![Go to mbsbooks.com](https://foreword.mbsbooks.com/hs-fs/hubfs/Foreword_Online/logos/fo-mbs-logo-footer-240116-1.png?width=103&name=fo-mbs-logo-footer-240116-1.png "Go to mbsbooks.com")](http://www.mbsbooks.com/) #### Stay Connected With Us As MBS’ signature publication, Foreword is dedicated to offering daily industry insight and cutting-edge news that keep college retailers ahead of the curve. 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