Foreword Online

Ideas, information and industry news for collegiate retailers



Improve Your Store’s Social Media Engagement

Posted by Liz Schulte on 9/26/22 6:30 AM

Social media is a very simple, cost-effective way to engage students with the bookstore. In a perfect world, you would post on your store’s social media account and all of your followers would see and remember the content you post. Better yet, they would heart the post and leave a comment, and maybe even share the information with their friends who don’t follow you. However, as we all know, that is not the reality. So, how can stores get customers to follow and interact with them on social media?

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Attract Foot Traffic With a Student Tech Gadget Gallery

Posted by Lori Reese on 11/6/19 8:00 AM

An eye-catching tech department attracts customers. Retail data shows that more shoppers look for brick-and-mortar stores to offer an enhanced experience with carefully selected merchandise they can see, feel and touch. One way to capitalize on these trends: Add a curated set of budget-friendly gadgets to your tech department that students can admire and sample.

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10 Ways to Improve Campus Store Graphics and Increase Foot Traffic

Posted by Liz Schulte on 8/19/19 6:00 AM

There comes a time when every campus store will eventually need to create a sign, a social media image or header, or a poster to market an in-store event or promotion to college students. However, some campus stores may not have access to a graphic designer. In those cases, you or someone on your staff, might have to design the piece yourself. A basic understanding of the elements of design helps you produce a better, more professional finished product that entices students into your store

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