Maximize sales before summer. In-store and online events engage customers and encourage repeat shoppers. Drive traffic to the campus store with these four ideas.
Maximize sales before summer. In-store and online events engage customers and encourage repeat shoppers. Drive traffic to the campus store with these four ideas.
Topics: buyback, used books, marketing to college students
Many students will soon be heading home for the summer. While it is probably too late to plan a large buyback event, you can still make students aware that they can sell back their textbooks before they head home. Here are some simple ideas to help you get the word out ASAP.
Social media is an ever-changing medium. What is considered “in” one year may be obsolete by the next. Today, let's take a look at some of the 2024 top social media trends and how college stores can utilize them to better reach students.
As the cold begins to thaw and the sun shines a little longer each day, it’s a great time to plan some fun in-store events and online promotions. We have gathered some of our best ideas and marketing plans to help you schedule memorable spring events.
Graduation is a wonderful, momentous occasion to celebrate with friends and family. It also marks an end for many students as they move away from the campus that has been their home for the years leading up to this moment. As the term winds down, the college store can help send off graduates with mementos they will treasure, technology they will need and a connection with your school that could last a lifetime.
Social media is a very simple, cost-effective way to engage students with the bookstore. In a perfect world, you would post on your store’s social media account and all of your followers would see and remember the content you post. Better yet, they would heart the post and leave a comment, and maybe even share the information with their friends who don’t follow you. However, as we all know, that is not the reality. So, how can stores get customers to follow and interact with them on social media?
An eye-catching tech department attracts customers. Retail data shows that more shoppers look for brick-and-mortar stores to offer an enhanced experience with carefully selected merchandise they can see, feel and touch. One way to capitalize on these trends: Add a curated set of budget-friendly gadgets to your tech department that students can admire and sample.
There comes a time when every campus store will eventually need to create a sign, a social media image or header, or a poster to market an in-store event or promotion to college students. However, some campus stores may not have access to a graphic designer. In those cases, you or someone on your staff, might have to design the piece yourself. A basic understanding of the elements of design helps you produce a better, more professional finished product that entices students into your store
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