What advantages set the campus store apart from its competitors? Campus stores have direct access to students, exclusive channels of communication, a large variety of payment methods, more innate trust and a mission that extends beyond retail. Let’s take a look at specific ways your campus store can build student engagement.
Maximize sales before summer. In-store and online events engage customers and encourage repeat shoppers. Drive traffic to the campus store with these four ideas.
Topics: buyback, used books, marketing to college students
Many students will soon be heading home for the summer. While it is probably too late to plan a large buyback event, you can still make students aware that they can sell back their textbooks before they head home. Here are some simple ideas to help you get the word out ASAP.
Social media is an ever-changing medium. What is considered “in” one year may be obsolete by the next. Today, let's take a look at some of the 2024 top social media trends and how college stores can utilize them to better reach students.
As the cold begins to thaw and the sun shines a little longer each day, it’s a great time to plan some fun in-store events and online promotions. We have gathered some of our best ideas and marketing plans to help you schedule memorable spring events.
Graduation is a wonderful, momentous occasion to celebrate with friends and family. It also marks an end for many students as they move away from the campus that has been their home for the years leading up to this moment. As the term winds down, the college store can help send off graduates with mementos they will treasure, technology they will need and a connection with your school that could last a lifetime.
Social media is a very simple, cost-effective way to engage students with the bookstore. In a perfect world, you would post on your store’s social media account and all of your followers would see and remember the content you post. Better yet, they would heart the post and leave a comment, and maybe even share the information with their friends who don’t follow you. However, as we all know, that is not the reality. So, how can stores get customers to follow and interact with them on social media?
Contact our editorial team to set up an interview or to contribute a guest post.
Customer Service
800-325-0530
cserv@mbsbooks.com
Order Processing
800-325-0577
As MBS’ signature publication, Foreword is dedicated to offering daily industry insight and cutting-edge news that keep college retailers ahead of the curve. Follow us on social media. Contact us with ideas and feedback. Subscribe for regular updates.
© 2026 MBS. All rights reserved.