Foreword Online

Ideas, information and industry news for collegiate retailers



Why Your Bookstore Should Use Text Messages to Bring in Customers

Posted by Jason Smallheer on 1/12/17 5:30 AM

In 2011, Facebook introduced a new messaging platform. The concept came from Facebook founder Mark Zuckerberg believing the electronic communication medium of the future would not be email. In 2016, the 20th anniversary of the text message, Bloomberg said 8 trillion text messages were sent.

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What the Increase in Distance Learning Means for Your School, and Your Brick-and-mortar Store

Posted by Dean Asher on 11/24/16 5:00 AM

An interesting new statistic is reassuring news for private higher ed institutions that saw their "inevitable downfall" being forecast a few months ago: Distance learners are on the rise at institutions nationally, and it's proving to be a major revenue stream.

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The More Things Change: How College Retail Hasn't Changed, Even When It Has

Posted by Dean Asher on 11/23/16 12:19 PM

The college retail industry has changed significantly in the last few years. With the rise in big-box online retailers and shifts in technology, everything from marketing and advertising to inventory management and the title procurement process has evolved over the past decade. But that doesn't mean everything is different.

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Must-know Tips to Better Connect With Customers Via Email [White Paper]

Posted by Dean Asher on 11/15/16 5:00 AM

Email marketing is a terrific way to reach your customers. It's easy, free beyond the cost of any software you might use, and it's instant, delivering your message straight to your customers. Unfortunately, that's why everyone knows this, which is why your email is one of dozens if not hundreds your customers are receiving each day. This will help you rise above the white noise.

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Thinking Outside the Walls: 3 Tips to Select the Right Mobile POS for Your Store

Posted by Dean Asher on 11/9/16 12:00 PM

Your store doesn't have to end at your four walls. To remain more competitive, increase brand awareness and boost your customer base, you need to be mobile.

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See How Easy Retail Can Be [eBook]

Posted by Dean Asher on 10/28/16 12:19 PM

You work in a complicated industry, but it doesn't have to be any harder than necessary. Just take it from the UU Bookstore.

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Quick Tools to Step Up Your GIF Game

Posted by Dean Asher on 10/13/16 10:31 AM

Young web users tend not to waste words when a good GIF or meme will do. Brands should be careful not to overdo it and avoid sounding like they're trying too hard to seem cool, but they can be a good way for your store to make a quick, fun post or announcement on your website or social media.

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inSite's Best Kept Secret: The Power of Price Comparison

Posted by Dean Asher on 10/10/16 5:00 AM

College-age shoppers are price conscious. And we mean really price conscious.

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Important Millennial Shopping Trends Your Store Needs to Know

Posted by Dean Asher on 9/8/16 5:00 AM

Retail experts believe consumers aged 18-34  will spend a combined $200 billion annually beginning next year. That's some serious business, so how well do you understand how your customers choose to shop?

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Pennsylvania College of Technology Students Give Store Site Fresher Look, More Function

Posted by Dean Asher on 8/29/16 5:00 AM

No matter the size of the school or the store, your students provide valuable insight into what you can tweak or change to be more appealing to your customers.

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