Topics: college store stories, merchandising
Nicknamed ‘The Granddaddy of Them All’, the Rose Bowl is the oldest bowl game and arguably the most popular, ranking as the highest attended college football bowl game since 1945. Played on January 2 this year, it will be home to a sold-out stadium of over 64,000 enthusiastic attendees.
There are lots of events that bring large amounts of people to your campus. But, how do you direct that traffic to your store? For Morehead State University Bookstore, the answer to that question is fashion!
Topics: mbs direct, college store stories, contests
Over the past three weeks, we've had a blast watching stores compete in the Deck Our Wall Photo Contest, and it's safe to say we were more than impressed with the outcome! To participate, stores simply had to submit their most spirited photo and then try to accrue the most votes.
Look around any college campus and you’ll see them everywhere: cell phones. Your students don’t leave home without them and use them constantly, making them the perfect resource for reaching your target audience.
Receiving all your faculty adoptions on time is no easy task. That’s why the LSC Store decided to find a new way to educate faculty on the process, in hopes that an enhanced understanding would simplify the store’s effort.
In the days before computerized technology, our industry ran solely on the knowledge and integrity of those who owned and operated bookstores. Known as ‘bookmen,’ they had to understand exactly how each action would affect their bottom line, learning thousands of titles and prices out of the buying guide without any resource to rely on besides their own memory.
Topics: mbs direct, Battle for Books, college store stories, webinar
Topics: college store stories
Creating an original event that interests your students is no easy task. That’s why Iowa State University Book Store decided to get creative. As a way to encourage their students to have some fun, they recently hosted a Duct Tape Fashion Show.
Students often assume that online retailers are the only ones who offer competitive prices on textbooks. We all know that perception to be false, but, unless we say otherwise, they might not. That’s why Melissa Stotts, manager at Lake Region State College Bookstore, decided it was time to speak up for her store.
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