Foreword Online

Ideas, information and industry news for collegiate retailers



Recent articles by admin

The Secret to Hosting Successful Secret Sales

Posted by admin on 3/13/12 11:00 PM

No advertising is required for you to host a ‘secret sale’ for all your loyal social media followers. Simply designate a slow-traffic time period to provide a specific discount, and then post it to your Facebook or Twitter account. You can make it more fun by requiring a specific action that your fans and followers must complete in-store to take advantage of your promotion. Try posting a password, providing a printable coupon or asking those students to mention Facebook or Twitter during their transaction.

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Convert College Seniors into Long-Time Customers

Posted by admin on 3/8/12 10:00 PM

The time for graduation and finals is near. Many seniors will be making some of their last purchases at their college store for caps, gowns and any supplies they may need to make it through their last exams. Now is the time to reach out to them so they will remain loyal customers as alumni.

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March Marketing Plan - Announced!

Posted by admin on 2/29/12 10:00 PM

Between rogue buyers and online retailers, students have options when it comes to selling their books. So, this month, we devised a marketing plan that will help you save market share by offering students an extra incentive to shop with you first!

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Holy Cross Bookstore Brings Traffic to Buyback with Exclusive T-Shirt

Posted by admin on 2/19/12 10:00 PM

For years, Holy Cross Bookstore’s buyback was a breeze. Students came in, sold their books, and the store generated the quantities of titles that they needed for future semesters. So in 2009, when they suddenly noticed a decline in their buy, they knew something had changed.

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University Co-op Plays Defense During Buyback

Posted by admin on 2/12/12 10:00 PM

Just as online retailers have threatened many stores’ rush sales, so too have rogue buyers begun invading campuses during buyback. The most proactive industry leaders, however, understand that just because these buyback predators arrive, doesn’t mean that they have to stay and have started fighting back!

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February Marketing Plan - Announced!

Posted by admin on 1/31/12 10:00 PM

Boosting your Facebook fan count is usually no easy task. But, with our newest Marketing Plan, you can watch the numbers climb while you sit back and relax!

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Kutztown University Student Bookstore Enhances Their Image with New Rush Promotion

Posted by admin on 1/29/12 10:00 PM

Dedicated to offering affordable course materials, Kutztown University Student Bookstore gives away free textbooks each semester. But, to keep it fun for students, they find a new way to present this benefit every so often.

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Connect with Customers Through Pinterest

Posted by admin on 1/16/12 10:00 PM

You’ve probably heard a lot about Pinterest over the last few months. Undoubtedly one of the most popular new social networks, the site is a place to organize and share online images and ideas that you find interesting or inspiring.

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UW Bookstore Explains Their Tricks of the Trade Book Business

Posted by admin on 1/9/12 10:00 PM

Located just north of downtown Seattle, University Book Store at the University of Washington is a college store that knows its books. Unlike many others in the industry, however, their course material sales make up a relatively small percentage of their gross sales. That’s because the UW Book Store has established a general book department that engages UW students, faculty and staff as well as customers from surrounding communities.

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January Marketing Plan Announced!

Posted by admin on 1/4/12 10:00 PM

MBS Foreword Online - Monthly Marketing Plan - January 2012Our monthly marketing plans are designed to give you timely new ideas for generating interaction with your student customers. So, this month, we're bringing you 3 fun promotional ideas you can implement in honor of Valentine's Day!

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