Look around any college campus and you’ll see them everywhere: cell phones. Your students don’t leave home without them and use them constantly, making them the perfect resource for reaching your target audience.
Look around any college campus and you’ll see them everywhere: cell phones. Your students don’t leave home without them and use them constantly, making them the perfect resource for reaching your target audience.
With technology at their fingertips and their nose to their phone, it can be challenging to get students to look up and pay attention to your marketing messages. That’s why, this month, we created an all-new marketing toolkit with Generation Y in mind.
Receiving all your faculty adoptions on time is no easy task. That’s why the LSC Store decided to find a new way to educate faculty on the process, in hopes that an enhanced understanding would simplify the store’s effort.
In the days before computerized technology, our industry ran solely on the knowledge and integrity of those who owned and operated bookstores. Known as ‘bookmen,’ they had to understand exactly how each action would affect their bottom line, learning thousands of titles and prices out of the buying guide without any resource to rely on besides their own memory.
Topics: mbs direct, Battle for Books, college store stories, webinar
Topics: college store stories
Creating an original event that interests your students is no easy task. That’s why Iowa State University Book Store decided to get creative. As a way to encourage their students to have some fun, they recently hosted a Duct Tape Fashion Show.
Inspire competition, promote a positive store image and give students an added reason to sell books at your buyback with a "Books for a Better Community" event!
Students often assume that online retailers are the only ones who offer competitive prices on textbooks. We all know that perception to be false, but, unless we say otherwise, they might not. That’s why Melissa Stotts, manager at Lake Region State College Bookstore, decided it was time to speak up for her store.
Space: it’s just one of those necessities that retail stores never seem to have enough of. So, how do you make do with less operational area? You just get creative of course, according to Rebecca Bowles, assistant manager at Randolph Macon College Bookstore.
Contact our editorial team to set up an interview or to contribute a guest post.
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