In the days before computerized technology, our industry ran solely on the knowledge and integrity of those who owned and operated bookstores. Known as ‘bookmen,’ they had to understand exactly how each action would affect their bottom line, learning thousands of titles and prices out of the buying guide without any resource to rely on besides their own memory.
Topics: mbs direct, Battle for Books, college store stories, webinar
Topics: college store stories
Creating an original event that interests your students is no easy task. That’s why Iowa State University Book Store decided to get creative. As a way to encourage their students to have some fun, they recently hosted a Duct Tape Fashion Show.
Inspire competition, promote a positive store image and give students an added reason to sell books at your buyback with a "Books for a Better Community" event!
Students often assume that online retailers are the only ones who offer competitive prices on textbooks. We all know that perception to be false, but, unless we say otherwise, they might not. That’s why Melissa Stotts, manager at Lake Region State College Bookstore, decided it was time to speak up for her store.
Space: it’s just one of those necessities that retail stores never seem to have enough of. So, how do you make do with less operational area? You just get creative of course, according to Rebecca Bowles, assistant manager at Randolph Macon College Bookstore.
After the city finished a major reconstruction on much of the street outside their location, The Duck Store at University of Oregon wanted to find a unique way to celebrate the changes. A mobile scavenger hunt, they decided, was the perfect solution! By combining text messaging with QR codes, Flock the Block offered the store the chance to host an interactive event unlike any other on the campus!
There's more competition than ever before - so it's time to pull out all the stops when it come to advertising to your students! Because they're constantly connected to social media, your Facebook page is a great place to get the message out about upcoming events. That's why we created customizable 'Buy' and 'Sell' Facebook tabs for you to add to your page. They'll help you communicate your store's benefits to students during key time periods such as Buyback and Rush and even direct students to your website for more information! Best of all, there's no HTML knowledge required!
We understand that competitors have invaded your market share. That's why, as your ally in the industry, we created the Battle for Books webinar to offer you defensive strategies that you can use to overcome those e-tailers and rogue buyers. We believe, however, that there's often no better source for novel ideas than amongst your own colleagues, so we organized three of the most innovative collegiate retailers to share their experiences with you. This week, we'll take a look back at some of the highlights!
Incoming students are an all-important demographic for collegiate retailers to capture for future sales. That’s why University Book Store at University of Wisconsin - Madison created a fun way to connect with them during their first weeks on campus.
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