A social media presence is a must. But simply creating accounts for your store on these sites doesn’t cut it anymore. Each week, we’ll explore a new way your store can enhance their online presence in our Social Media Series to make sure you’re taking full advantage of these interactive outlets.
With technology at their fingertips and their nose to their phone, it can be challenging to get students to look up every once and awhile. That’s why Sheila LaFerney, coordinator of textbooks and general merchandise at Oklahoma City Community College Bookstore, decided to get creative.
From working summers with his father at the college bookstore at the age of 13 to newly appointed Vice Chancellor of Auxiliary Services and Enterprise Operations at the San Mateo County Community College District, Tom Bauer has truly seen the collegiate retail industry evolve throughout his career.
In order to succeed in the competitive college store industry today, you need to not only have the necessary tools, but also the knowledge of how to use them. Just like your student customers, you should be continually learning.
Each year, Bobbi Difronzo, merchandise distribution manager at Inver Hills Community College Bookstore, looks forward to the summer months for one reason in particular: vacation! A welcome tradition for her and her two children, she enjoys the chance to get away, to explore new places, or to visit old friends. This summer, however, Bobbi combined all three during a trip to the MBS Headquarters!
Today, Omar Iftikhar, General Director of System Development at MBS and former IT Director at the Titan Shops, shares his past experience at Symposium and why he can’t wait for this year!
With the upcoming Fall rush season upon us - it's a good time to review how to identify fraudulent orders. Credit Card fraud is an unfortunate reality of doing business on the internet. Ensure your store is protected against potentially fraudulent orders by promoting awareness.
Host a competition similar to the likes of ‘Top Chef’ for an event that benefits your store and local businesses but most importantly, engages students. Faculty and staff will cook a dish of their choice for a panel of “local celebrity” judges. Students can sit back and enjoy watching their professors get graded for a change!
Students, parents, alumni and staff will all be eager to show their school spirit in the days leading up to homecoming festivities. Take advantage of this potential to increase in traffic in your bookstore by hosting themed events throughout the week and offering special savings.
Known for his unwavering commitment to both the company and our customers, Alan Leach, Marketing Services Representative, is retiring this Friday after 36 years! Referred to as Mr. MBS, his hard work and friendly smile have touched many and will not soon be forgotten. So, today, we take a look back at all that he has accomplished and experienced in his many years at MBS.
As MBS’ signature publication, Foreword Online is dedicated to offering daily industry insight and cutting-edge news that keep college retailers ahead of the curve. Follow us on social media. Contact us with ideas and feedback. Subscribe for regular updates.
