Foreword Online

Ideas, information and industry news for collegiate retailers



In UMBC Bookstore Twitter Contests, Everyone Wins

Posted by Kate Seat on 3/29/15 11:00 PM
Are you active on Twitter? Whether you tweet several times a day or are just getting started, many stores out there could take a lesson from the efforts of the UMBC Bookstore. There’s always something happening on their Facebook page and Twitter feed, thanks in large part to Erin McGonigle, the store’s marketing and online sales coordinator.
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University Store Educates Their Customers with Apple Workshops

Posted by Joe Clarkin on 3/15/15 11:00 PM

As an official Apple retailer, the University Store at the University of Wyoming wanted to help their customers become experts on the technology they would be purchasing in their store.

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Old Post Bookstore Offers Prizes for Spring Break Pics

Posted by Kate Seat on 3/9/15 3:11 AM

It's March and you know what that means: All over the country, campuses are beginning to empty as students make a beeline for their spring break destinations. No matter where they travel, you can bet that they’ll have their phones in hand — so a great way to keep interaction up is by running some kind of giveaway (like a photo contest) through your store’s social media accounts. This is the third year that the Old Post Bookstore has invited their customers to share spring break pictures featuring Vincennes University gear for a chance to win gift cards to the store.

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Hillsdale College Store Lands Half of Enrollment with Reservations

Posted by Dean Asher on 3/1/15 11:00 PM
For many stores, having half of your total enrollment sign up for your textbook reservation program seems like a fantasy. For Hillsdale College Bookstore in Hillsdale, Michigan, it’s a reality.
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Grand Slam of a Sale

Posted by Dean Asher on 3/1/15 1:09 PM

Springtime is right around the corner, which signals the return of America’s pastime: baseball. While not every student will be a huge fan of the game, there’s something about the smell of peanuts and Cracker Jacks® and the sound of pop flies that’s deeply ingrained in our culture.

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Don’t Let Bad Weather (or Worse!) Get You down

Posted by Kate Seat on 2/27/15 4:15 AM

Pipes burst. Air ducts fall. The power goes out. Do you have a plan for what you and your employees will do when one of these things happen? What about in the case of a large snowfall, bad storm or flood? Here are a few tips to help you make it through when things go wrong:

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An Effortless Way to Have the Most Popular Adoptions — For Free

Posted by Dean Asher on 2/24/15 11:00 PM

Are you in the Faculty Center Network?

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MBS Selects VitalSource as Digital Fulfillment Vendor For Education Content

Posted by Dean Asher on 2/23/15 6:00 AM

VitalSource Technologies, Inc., Ingram Content Group’s leading digital content delivery system, today announced that VitalSource has been selected by MBS Textbook Exchange, Inc. to be the digital fulfillment vendor for all of its educational content.

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5 Reasons Why Rental Is Crucial in 2015

Posted by Kate Seat on 2/17/15 10:00 PM

Rental has shaken up the textbook industry over the last five years, and the staying power of this trend indicates that it isn't going to lose traction any time soon. If your store doesn’t currently offer rentals, now is the time to seriously consider it.

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Your Guide to Adopting Course Materials

Posted by Joe Clarkin on 2/15/15 10:00 PM

If you work in a bookstore, you know how important it is to get your adoptions in early, but your faculty might not. With that in mind, we've outlined a few scenarios below to help guide your faculty through the adoption process. Show them the benefits of gettings the lists in earlier, as well as the consequences of a delayed or last-minute submission. Just make sure you keep them on the straight and narrow!

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