In today’s world, customer convenience is one of the most important services you can offer shoppers. Customers want a smooth shopping experience with options that go beyond product selection. By streamlining the online shopping experience, you can inspire more web sales and ensure customers will come back again.
Every college store faces challenges as they move to reopen. Taking into account local, state and federal restrictions, stores like the Hope College Bookstore have had to look for creative ways to solve unprecedented problems this term. For Hope College Bookstore the first major hurdle to overcome was how to handle course material distribution with limited occupancy restrictions.
On August 4, 2020, MBS in partnership with Toshiba hosted a webinar for system partners to go over the best retail practices during the COVID-19 pandemic. Toshiba Channel Sales Executive Lora Coggins joined MBS Store Technology Solutions Manager of Customer Education Wayne Jones to present what tier-one retailers are doing in these unprecedented times.
Online customer communication is multifaceted. Emails and text messages, online ads, promo codes and social media all contribute to building a strong digital presence that strengthens your store brand and elevates service.
The importance of eCommerce for college stores has grown exponentially over the past several months. While making sure your eCommerce website it up to date and offers students the same products they can get in your store is important, it is also necessary to actively promote your site and work to engage students online. With excellent planning, your campus store can host online events with a strong return on investment and increase student engagement.
A strong mobile order fulfillment tool makes it easy for college stores to pick, fill and distribute orders. Online shopping or order pickup will continue to grow as retail evolves to meet customer demands. Your college store needs to be prepared to offer students and customers a seamless online shopping experience with quick and easy shipping or in-store pickup.
Online shoppers expect an easy and seamless shopping experience on your college store website. Part of that is easy navigation. Many shoppers will not devote a lot of time to searching for the brand, color or size before heading to another website. Website filters help ensure customers can easily sort through your merchandise to find exactly what they want.
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