In 2020, Erin McGonigle took over as Director of the University of Maryland, Baltimore County (UMBC) Bookstore. Even after many years working in the campus store, there was still more to learn in her new position. One of her discoveries was the benefits of using Dashboard, an MBS system’s business intelligence tool.
MBS CRM helps college stores improve customer outreach and service. This incredible tool is free for MBS Store Technology Solutions partners. Already stores are benefiting from expanded customer service and marketing technology. We recently sat down with Kurt Kaiser, Assistant Director — Course Materials, Colorado State University, to discuss how his store is incorporating CRM into its processes.
In the latest installment of Campus Store Conversations, we sat down with Kristine Herman, Manager, Johnson County Community College Bookstore, to discuss how her store and the MBS system have evolved and adapted together to best serve the store’s customer base and provide the materials they need to be successful.
MBS Dashboard is an innovative business intelligence tool that helps college stores analyze and share their business successes. Through Dashboard, stores have access to reports, graphs, and other visuals with drill-down and filtering capabilities that make it easy to review, analyze and share the metrics that matter most to your store.
When Lower Columbia College Bookstore’s Director of Enterprise Services Alyssa Milano-Hightower, MBA, found out that the bookstore’s collegiate retail system would no longer be supported, she knew they had to move fast to find a new system provider. The store selected MBS Store Technology Solutions because the system would improve functionality and was economical.
Every year, MBS holds two training events in our Columbia, Missouri, location for our system customers. The events help stores learn more about their collegiate retail system and exchange tips and tricks with other college stores that use the same tools. However, this year, we were unable to host our partner stores in Columbia. Instead, we created our first MBS Forums Virtual Summit event.
To improve the experience in your store, it takes more than knowledgeable, helpful employees. You also need a college store management system that will help you avoid retail pitfalls like long, slow-moving lines, websites that aren’t optimized for mobile and not keeping up with student buying trends. So, what should your college store look for in a retail system?
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