For most people, price matters. A great bargain can entice you to make an unplanned purchase. Likewise, a price tag higher than what you anticipated (or high shipping costs) can cause you to hesitate. Price matching is one way to reach price sensitive shoppers and increase sales.
The gift-giving season is right around the corner. Give customers some fun gift basket options by creating online kits with some of the merchandise you already have in your store.
Rush can bring a lot of students through your store, but what keeps them coming back week after week? We have compiled some ideas to help you give students a reason to visit the store regularly and keep sales rolling throughout the term.
Once again, a new term is upon us and it is likely that most college stores will be directing as much student traffic online as possible. How is rush different online and how can you be sure that students continue to have the level of service from the store that they expect? We have collected three tips to help boost your rush this term.
Effectively communicating with students about changes has been one of the biggest challenges for bookstores recently. Many stores have developed new and successful communication channels by working with campus stakeholders. For example, working with campus marketing to send out announcements or putting reminders in the LMS.
This year has required college stores to adapt normal operation strategies, pivoting with a moment’s notice. Elizabethtown College Store had never done a pop-up location before this year, but when it needed a way to better serve students and parents on campus, the store made it work.
Collegiate retail events build campus relevance. With excellent planning, campus stores can host events with a strong return on investment and become staples in campus life. We’ve culled advice from collegiate retail experts nationwide and found three proven best practices for planning successful bookstore events.
Online sales are an essential part of retail. As customers depend on online ordering, it is important your college store’s marketing and sale events offer deals students can take advantage of online. This third installment of the Think, Plan, Do marketing plan focuses entirely on online marketing to engage students with your eCommerce site throughout the year.
With more importance than ever before placed on online shopping, stores are doing what they can to improve customers’ eCommerce experience and better compete. College stores have fewer resources than large online competitors, but they have a greater ability to continue to offer customers a personal touch — even online. Today, we have five tips to engage the campus community from afar.
The University of Maryland Baltimore County Bookstore has curated a collection of creative events that entice student participation throughout the year. With fun games, giveaways, community-generating sidewalk sales and an incredible convenience shop with a diverse selection, every student can find something in the UMBC Bookstore that inspires them to come back. In February, we sat down with UMBC Bookstore Director Erin McGonigle to discuss how she inspires campus store foot traffic with bookstore events and marketing.
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