Students are back and the temperatures are cooling — fall is in the air. It’s the perfect time for cozy campus store events that will draw a crowd and increase sales. Here are five events your campus store could host this autumn.
Students are back and the temperatures are cooling — fall is in the air. It’s the perfect time for cozy campus store events that will draw a crowd and increase sales. Here are five events your campus store could host this autumn.
What advantages set the campus store apart from its competitors? Campus stores have direct access to students, exclusive channels of communication, the largest variety of payment methods, more innate trust and a mission that extends beyond retail. Let’s take a look at specific ways your campus store can build student engagement.
November and December are typically busy retail months. Many shoppers are actively looking for great deals or the perfect holiday gift. This year, boost your holidays sales by driving more alumni traffic to the campus store website throughout the season with these easy marketing tips.
For most people, price matters. A great bargain can entice you to make an unplanned purchase. Likewise, a price tag higher than what you anticipated (or high shipping costs) can cause you to hesitate. Price matching is one way to reach price sensitive shoppers and increase sales.
The gift-giving season is right around the corner. Give customers some fun gift basket options by creating online kits with some of the merchandise you already have in your store.
Rush can bring a lot of students through your store, but what keeps them coming back week after week? We have compiled some ideas to help you give students a reason to visit the store regularly and keep sales rolling throughout the term.
Once again, a new term is upon us and it is likely that most college stores will be directing as much student traffic online as possible. How is rush different online and how can you be sure that students continue to have the level of service from the store that they expect? We have collected three tips to help boost your rush this term.
Effectively communicating with students about changes has been one of the biggest challenges for bookstores recently. Many stores have developed new and successful communication channels by working with campus stakeholders. For example, working with campus marketing to send out announcements or putting reminders in the LMS.
This year has required college stores to adapt normal operation strategies, pivoting with a moment’s notice. Elizabethtown College Store had never done a pop-up location before this year, but when it needed a way to better serve students and parents on campus, the store made it work.
Collegiate retail events build campus relevance. With excellent planning, campus stores can host events with a strong return on investment and become staples in campus life. We’ve culled advice from collegiate retail experts nationwide and found three proven best practices for planning successful bookstore events.
Contact our editorial team to set up an interview or to contribute a guest post.
Customer Service
800-325-0530
cserv@mbsbooks.com
Order Processing
800-325-0577
As MBS’ signature publication, Foreword Online is dedicated to offering daily industry insight and cutting-edge news that keep college retailers ahead of the curve. Follow us on social media. Contact us with ideas and feedback. Subscribe for regular updates.
© 2025 MBS. All rights reserved.