Look around any college campus and you’ll see them everywhere: cell phones. Your students don’t leave home without them and use them constantly, making them the perfect resource for reaching your target audience.
Look around any college campus and you’ll see them everywhere: cell phones. Your students don’t leave home without them and use them constantly, making them the perfect resource for reaching your target audience.
With a fan base of over 20,000 on Facebook and nearly 2,500 followers on Twitter, The University Co-Op at University of Texas is definitely doing something right! But, how have they generated such a response from students and alumni alike? Put simply: they asked!
Growing up in a generation raised on computers, students expect information at the speed of now. But with tight budgets and a never ending to-do list, it can be hard to staff enough employees to provide instant answers for each customer. New technologies, such as QR Codes, however, offer an easy solution.
Today is Social Media Day, a worldwide celebration of the revolution of instant, real-time media. In honor of social media and its influence on the collegiate retail industry, enjoy the last installment of our three-part series of articles focusing on stores that are connecting with their students by using this forum to its fullest!
Contact our editorial team to set up an interview or to contribute a guest post.
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