Only see most of your students when they buy and sell back books each semester? Increase the likelihood of additional visits by offering Buyback Bucks!
Only see most of your students when they buy and sell back books each semester? Increase the likelihood of additional visits by offering Buyback Bucks!
Between rogue buyers and online retailers, students have options when it comes to selling their books. So, this month, we devised a marketing plan that will help you save market share by offering students an extra incentive to shop with you first!
Topics: buyback, college store stories, customer loyalty
Just as online retailers have threatened many stores’ rush sales, so too have rogue buyers begun invading campuses during buyback. The most proactive industry leaders, however, understand that just because these buyback predators arrive, doesn’t mean that they have to stay and have started fighting back!
Look around any college campus and you’ll see them everywhere: cell phones. Your students don’t leave home without them and use them constantly, making them the perfect resource for reaching your target audience.
With a fan base of over 20,000 on Facebook and nearly 2,500 followers on Twitter, The University Co-Op at University of Texas is definitely doing something right! But, how have they generated such a response from students and alumni alike? Put simply: they asked!
Growing up in a generation raised on computers, students expect information at the speed of now. But with tight budgets and a never ending to-do list, it can be hard to staff enough employees to provide instant answers for each customer. New technologies, such as QR Codes, however, offer an easy solution.
Today is Social Media Day, a worldwide celebration of the revolution of instant, real-time media. In honor of social media and its influence on the collegiate retail industry, enjoy the last installment of our three-part series of articles focusing on stores that are connecting with their students by using this forum to its fullest!
Contact our editorial team to set up an interview or to contribute a guest post.
Customer Service
800-325-0530
cserv@mbsbooks.com
Order Processing
800-325-0577
© 2024 MBS. All rights reserved.