Foreword Online

Ideas, information and industry news for collegiate retailers



Bring Them Back with Buyback Bucks

Posted by Stephanie Kubas on 3/1/12 4:00 AM

Buyback Bucks

Only see most of your students when they buy and sell back books each semester?  Increase the likelihood of additional visits by offering Buyback Bucks!

Read More

March Marketing Plan - Announced!

Posted by admin on 2/29/12 10:00 PM

Between rogue buyers and online retailers, students have options when it comes to selling their books. So, this month, we devised a marketing plan that will help you save market share by offering students an extra incentive to shop with you first!

Read More

University Co-op Plays Defense During Buyback

Posted by admin on 2/12/12 10:00 PM

Just as online retailers have threatened many stores’ rush sales, so too have rogue buyers begun invading campuses during buyback. The most proactive industry leaders, however, understand that just because these buyback predators arrive, doesn’t mean that they have to stay and have started fighting back!

Read More

University of Wyoming Bookstore Goes Mobile with Text Message Marketing

Posted by admin on 12/18/11 10:00 PM

Look around any college campus and you’ll see them everywhere: cell phones. Your students don’t leave home without them and use them constantly, making them the perfect resource for reaching your target audience.

Read More

Social Media Series: University Co-Op Shares the Value of a Question

Posted by admin on 9/14/11 11:00 PM

With a fan base of over 20,000 on Facebook and nearly 2,500 followers on Twitter, The University Co-Op at University of Texas is definitely doing something right! But, how have they generated such a response from students and alumni alike? Put simply: they asked!

Read More

SGA Bookstore Offers Students Instant Information

Posted by admin on 7/6/11 11:00 PM

Growing up in a generation raised on computers, students expect information at the speed of now. But with tight budgets and a never ending to-do list, it can be hard to staff enough employees to provide instant answers for each customer. New technologies, such as QR Codes, however, offer an easy solution.

Read More

Social Media Celebration Series:Wichita State University Bookstore Partners with their Students for Success

Posted by admin on 6/29/11 11:00 PM

Today is Social Media Day, a worldwide celebration of the revolution of instant, real-time media. In honor of social media and its influence on the collegiate retail industry, enjoy the last installment of our three-part series of articles focusing on stores that are connecting with their students by using this forum to its fullest!

Read More

Subscribe for updates

Share your experience

Contact our editorial team to set up an interview or to contribute a guest post.

Most popular posts