With the evolution of digital technology, society has become entranced by screens. From cell phones to computers, tablets to TVs, they have literally invaded every aspect of daily life. This shift has undoubtedly affected the way consumers shop and, as a result, the way retailers advertise.
The old saying “a picture is worth a thousand words” has never held more truth. With the advent of photo-sharing applications such as SnapChat and Instagram, the way people communicate is beginning to shift. On a daily basis, thousands use a simple picture to tell a story of the day’s events or to share a specific feeling.
Promotional items can be a very effective way to get your customers excited about an event or offering. But, in order to have an impact, you need to take a few things into consideration. The key, according to Dave McKenna, director of Holy Cross Bookstore, is finding out what products your audience really wants.
As community service projects, we can "adopt" a classroom and we can "adopt" a highway. At this time of year, faculty at Western Illinois University "adopt" textbooks, and now they can gain departmental scholarships in the process through an initiative established by the University Bookstore.
Since last October, University Book Store at University of Wisconsin – Madison has been under renovation. The 20,000 square foot remodel focused on adding space to their selling area and creating a more retail-centric atmosphere. The results, according to director Kevin Phelps, are phenomenal.
Typically, when one thinks of change, big, significant differences come to mind. But, sometimes, small steps can be just as effective. That was certainly the case at Washington and Lee's University Store, during the winter buyback.
We all know that college students love their social media, and Pinterest, the fastest growing social network in history, is quickly becoming their most-visited platform. One of the most commonly pinned items among the demographic is craft projects, and many students spend countless hours filling their boards with creative ideas.
The ninth-seeded Shockers kept the country on the edge of their seats this season as they advanced to the Final Four with four wins, one over top-seeded Gonzaga and one over second-seeded Ohio State. And in their first Final Four since 1965, they had the Cardinals fighting hard for a win.
Students are all over campus, and many college stores wish they could be too, especially during busy times like buyback. For Kennesaw State University Bookstore, that wish is now a reality; instead of waiting for students to come to them, they’re bringing the store to students with the creation of their very own Bookstore Bike.
After textbook rush, the winter months can be slow a time of year for college stores. So, Kutztown University Student Bookstore decided to create an event that would brighten students’ day and bring them into the store.
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