Foreword Online

Ideas, information and industry news for collegiate retailers



Morehead State University Bookstore Generates Excitement with Unique Competition

Posted by admin on 10/20/13 11:00 PM

When offering promotions, retailers usually focus on how they can draw in the majority of their customers. But, in the case of college stores, that means some students’ interests or activities aren’t often represented. So, this year, Morehead State University Bookstore decided to make an extra effort to focus their attention on the various disciplines within their campus. They recently launched the first in a series of activities aimed at getting involved with departments who may not be marketed to regularly with the Fall 2013 Eagle Face-Off Student Makeup Competition.

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Dickinson College Bookstore Increases On-Time Adoptions with a Sweet Surprise

Posted by admin on 10/6/13 11:00 PM

On-time adoptions benefit everyone; your store, your students and even the faculty members who submit them. But that doesn’t mean receiving them is easy. Dickinson College Bookstore’s approach to tackling this tricky task is to use a simple, yet incredibly effective strategy: face-to-face communication.

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AU Bookstore Lets Students Embark on a Pirate-Themed Adventure

Posted by admin on 9/22/13 11:00 PM

Avast ye mateys! Ye hearties at Auburn University Bookstore have a treasure trove of ideas to share with ye. By hosting a variety of interactive activities in honor of International Talk Like a Pirate Day, students and staff alike had a ruckas!

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UMBC Bookstore Boosts Twitter Following with Friday the 13th Contest

Posted by admin on 9/16/13 11:00 PM

 

 The store kept the advertisements for the scavenger hunt simple by posting just this image and a brief description on their Facebook page.
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RCTC Bookstore Improves Service with iPads

Posted by admin on 9/8/13 11:00 PM

We all know that students have lots of options when it comes to buying textbooks. So, when they make the decision to step in your store, you need to do everything possible to keep them there and to win their business. That means not only having competitive prices, but also excellent service.

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Crowdsourcing is a Success at Panola College Store

Posted by admin on 8/26/13 11:00 PM

Social media is opening the lines of communication between business and consumer and allowing for a whole new form of interaction. So, it’s no surprise that crowdsourcing, or soliciting feedback from a group of people to solve a problem or develop an idea, is taking off like wildfire in the world of retail.

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TCTC Campus Store Shows Its Fun Side with Fall Frenzy

Posted by admin on 8/18/13 11:00 PM

College stores are always looking for new ways to connect with their students. For TCTC Campus Store, inspiration is often found in popular culture. For example, their latest initiative, Fall Frenzy, brings customers into the store for a series of in-store events that are based on current trends and correspond to each day of the week. Best of all, it cost very little to implement!

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Wichita State University Bookstore Achieves Viral Success with Video

Posted by Dean Asher on 7/29/13 11:00 PM

With the evolution of digital technology, society has become entranced by screens. From cell phones to computers, tablets to TVs, they have literally invaded every aspect of daily life. This shift has undoubtedly affected the way consumers shop and, as a result, the way retailers advertise.

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CSULB Bookstore Connects with Students Through Instagram

Posted by admin on 7/14/13 11:00 PM

The old saying “a picture is worth a thousand words” has never held more truth. With the advent of photo-sharing applications such as SnapChat and Instagram, the way people communicate is beginning to shift. On a daily basis, thousands use a simple picture to tell a story of the day’s events or to share a specific feeling.

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Holy Cross Bookstore Discovers the Secret to Successful Promotions on Their Campus

Posted by admin on 6/9/13 11:00 PM

Promotional items can be a very effective way to get your customers excited about an event or offering. But, in order to have an impact, you need to take a few things into consideration. The key, according to Dave McKenna, director of Holy Cross Bookstore, is finding out what products your audience really wants.

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