Foreword Online

Ideas, information and industry news for collegiate retailers



Spring into Savings

Posted by Jason Smallheer on 2/3/17 5:30 AM

The spring season is about getting ready for a break, the last push before exams and building business before buyback and summer. This month “Spring into Savings” with a sale designed to clear out the old and make room for new stock.

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Blogging Benefits for College Stores

Posted by Jason Smallheer on 1/31/17 5:30 AM

Web logging, an online diary or “blogging” is not just for hipsters sitting in a coffee shop writing about their views on politics, skinny jeans and the best beard look. It’s now a tool. A resource. A “thing.” It’s the megaphone for you to tell your customers what they need to know from the mouth of the expert: you.

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Grow Through Social Media; Save Time, Money & Sanity

Posted by Jason Smallheer on 1/18/17 5:30 AM

You want to grow your business and everyone wants to help; vendors are promising you the first page of Google, telling you why your customers are all listening to the radio and why television is the medium of choice for you. You have Facebook ads to think about, why internet radio makes the most sense and, before you know it, you’ve pulled out your hair and you no longer care.

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Why Your Bookstore Should Use Text Messages to Bring in Customers

Posted by Jason Smallheer on 1/12/17 5:30 AM

In 2011, Facebook introduced a new messaging platform. The concept came from Facebook founder Mark Zuckerberg believing the electronic communication medium of the future would not be email. In 2016, the 20th anniversary of the text message, Bloomberg said 8 trillion text messages were sent.

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Make It a Date with Your Store

Posted by Jason Smallheer on 1/9/17 5:30 AM

Valentine’s Day is about more than chocolates and roses. It’s also an opportunity for you to "Make It a Date with Your Store" with a special sale and fun social media campaign.

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The Role of Direct Mail in Marketing to Digital Natives

Posted by Wendy Gish on 12/14/16 8:52 AM

I have a 13-year-old child. I know I’m biased, but she’s brilliant, funny, articulate and extremely self-aware for her age. It’s hard to believe, honestly, considering she spends hours a day staring blankly at her electronic devices.

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Win FREE Textbooks for a Term

Posted by Jason Smallheer on 12/1/16 3:45 PM

“Win free textbooks for a term!” This type of message will have a line outside your door because the prize has a high perceived value.

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New Duck Store Joins the Flock in $95M Facility

Posted by Kate Seat on 11/14/16 7:01 AM

With seven locations in town, including four on or next to campus, The Duck Store has been a vital part of the University of Oregon campus and the Eugene community since 1920.

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3 Tips for a More Successful Buyback

Posted by Dean Asher on 11/11/16 1:27 PM

Your campus buyback also isn't your students' only option anymore. Peer-to-peer sales have become increasingly more common through Amazon, Craigslist or even among one another on campus. To ensure you're getting the traffic you need to have the lower-cost, used options students seek first, you need to make sure your buys are as successful as possible. Here's how stores are doing it nationwide:

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For College Stores, It's a Marathon

Posted by Kate Seat on 11/8/16 8:02 AM

For most retailers, the busiest time of the year is approaching. The carols start playing, holiday decorations appear — if they haven’t already been up since August — and managers nationwide start hiring seasonal help to accommodate increased crowd volume and extended hours.  

As a college store leader, you face an entirely different set of challenges.

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