Foreword Online

Ideas, information and industry news for collegiate retailers



Why Your Bookstore Should Use Text Messages to Bring in Customers

Posted by Jason Smallheer on 1/12/17 5:30 AM

In 2011, Facebook introduced a new messaging platform. The concept came from Facebook founder Mark Zuckerberg believing the electronic communication medium of the future would not be email. In 2016, the 20th anniversary of the text message, Bloomberg said 8 trillion text messages were sent.

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Make It a Date with Your Store

Posted by Jason Smallheer on 1/9/17 5:30 AM

Valentine’s Day is about more than chocolates and roses. It’s also an opportunity for you to "Make It a Date with Your Store" with a special sale and fun social media campaign.

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The Role of Direct Mail in Marketing to Digital Natives

Posted by Wendy Gish on 12/14/16 8:52 AM

I have a 13-year-old child. I know I’m biased, but she’s brilliant, funny, articulate and extremely self-aware for her age. It’s hard to believe, honestly, considering she spends hours a day staring blankly at her electronic devices.

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Win FREE Textbooks for a Term

Posted by Jason Smallheer on 12/1/16 3:45 PM

“Win free textbooks for a term!” This type of message will have a line outside your door because the prize has a high perceived value.

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New Duck Store Joins the Flock in $95M Facility

Posted by Kate Seat on 11/14/16 7:01 AM

With seven locations in town, including four on or next to campus, The Duck Store has been a vital part of the University of Oregon campus and the Eugene community since 1920.

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3 Tips for a More Successful Buyback

Posted by Dean Asher on 11/11/16 1:27 PM

Your campus buyback also isn't your students' only option anymore. Peer-to-peer sales have become increasingly more common through Amazon, Craigslist or even among one another on campus. To ensure you're getting the traffic you need to have the lower-cost, used options students seek first, you need to make sure your buys are as successful as possible. Here's how stores are doing it nationwide:

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For College Stores, It's a Marathon

Posted by Kate Seat on 11/8/16 8:02 AM

For most retailers, the busiest time of the year is approaching. The carols start playing, holiday decorations appear — if they haven’t already been up since August — and managers nationwide start hiring seasonal help to accommodate increased crowd volume and extended hours.  

As a college store leader, you face an entirely different set of challenges.

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12 Days of Giving Sale

Posted by Jason Smallheer on 11/3/16 11:39 AM

Once students return to class from Thanksgiving, the countdown is on for the extended holiday break. Lasting anywhere from two weeks to more than a month, students are counting the days until they have time away from the books.

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Washburn U Bookstore Serves up Special Offers for Students

Posted by Kate Seat on 10/31/16 8:08 AM

Extending hours during home football games, offering secret sales, participating in on-campus events — the staff of The Ichabod Shop at Washburn University are always looking for new ways to make sure their store is an asset to the students and community they serve. This year, they added a promotion designed to address two common concerns for many students: how to save money on course materials and still receive them before the start of classes.

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Quick Tools to Step Up Your GIF Game

Posted by Dean Asher on 10/13/16 10:31 AM

Young web users tend not to waste words when a good GIF or meme will do. Brands should be careful not to overdo it and avoid sounding like they're trying too hard to seem cool, but they can be a good way for your store to make a quick, fun post or announcement on your website or social media.

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